The latest e-commerce study entitled “What insurees want online and what companies offer” from IT service provider adesso reveals that four key areas will play a major role in the insurance industry’s online business going forward: action is needed in the areas of customer experience, personalised marketing, social commerce and omnichannel marketing.

Provinzial has concluded a three-year framework agreement with the IT service provider adesso with the aim of fully replacing its mainframe-based systems. The adesso transformer solution will play a crucial role in the upcoming modernisation of the application landscape.

A thought experiment: You’re on the lookout for a sparring partner to help develop forward-thinking concepts and innovative offers. Who do you call? The answer should be quite simple – your IT department. Unfortunately, there are still far too few decision-makers who understand this reality. And that’s a mistake, because the success of digital business models should have had companies analysing their understanding of IT and its capabilities.

Hot on the heels of the successful chatbot launch, IT service provider adesso has successfully realised a second project for Germany’s largest provider of green electricity and gas. With the help of adesso experts, the www.eprimo.de website has undergone a full redesign. The brand-new website offers a range of new functions and an enhanced customer experience and is built on cloud technology. The green energy provider with the slogan “Fürs Klima. Für mich” (for the climate, for me) is a key part of the energy transition in Germany and can now offer some 1.7 million customers a faster and better service online.

Influencer marketing has developed into a billion-dollar advertising market worldwide. In Germany, too, more and more companies are using influencers in social networks for their advertising. But just how successful is this as a form of marketing? The adesso agency Reachbird has enhanced its analysis tool for brands and agencies and now facilitates the improved and more precise measurement and comparison of campaigns.

The pressure to leverage competitive advantages offered by digital technology has also reached private health insurers. The provision of therapeutic appliances is increasingly becoming a key focus of attention for three reasons:

1. Rising administrative costs
2. Increasing expenditure on services
3. Lack of digital solutions to assist private health insurers with the provision of therapeutic appliances – a situation which is putting private insurees at a disadvantage compared with patients in the statutory health insurance system.

Two established companies, adesso SE and HMM Deutschland GmbH, have joined forces to improve these three areas. For the first time, private health insurers will be able to digitally manage the provision of therapeutic appliances, while seamlessly integrating patients into the entire process. This is made possible by the connected IT solutions of the two companies, which enable digital end-to-end processes for insurees, service providers and private health insurers within the health promoter ecosystem.

Celebrations at adesso: For the first time, the IT service provider has triumphed at the IT-AWARDS 2021 organised by the trade magazine BigData-Insider. After finishing third last year, adesso took home the platinum trophy for first place in the category “Big Data Consulting”. The IT service provider sees this as confirmation that it is pursuing the right strategy in promoting the “data-driven company of the future”, which can hold its own in global competition.

adesso is now on the Italian market, too. After having opened a site in the Italian-speaking part of Switzerland roughly two years ago, adesso is expanding into the Italian market to the south. In future the IT service provider will serve customers in northern Italy from its office in Milan.

The BIMSWARM B2B platform, a new service that raises the bar for digitalisation in the construction industry, is now available online free of charge. Through this service, which is spearheaded by planen-bauen 4.0 GmbH, adesso is making a major contribution to the level of digital integration in the German construction industry. BIMSWARM is geared towards facilitating collaboration in the construction industry and was developed with the backing of the German Federal Ministry for Economic Affairs and Energy as part of the BIMSWARM project.

New milestone in digital health applications: adesso and the Bayreuth-based medical devices manufacturer medi have founded a new joint venture called HEALAY. Based in Frankfurt, the new joint venture will focus on developing and marketing innovative digital health applications in the medical devices market.