soccer field

adesso Sports

The connection of IT and sports is our passion

Reach your goals and your fans

The vibrant world of sport captivates and inspires its audiences. We’ve caught the bug at adesso too and love all kinds of sports. Despite all the passion associated with sports organisations, the departments inside them are as efficient and perfectly coordinated as in any other industry.

“In professional sport, fun and passion collide with hard-headed business. Customers are fans who want entire arenas and worlds dedicated to them. Traditional CRM, CEX and ERP systems are just as commonplace here as user-optimised web portals or cloud solutions. In the core business of sport – on the pitch – data-based topics such as performance diagnostics and AI-supported scouting are increasingly important. At adesso, we are delighted that we can apply all our expertise in these areas to the exciting sports industry.”
Volker Gruhn, Founder and Chairman of the Supervisory Board of adesso SE

Our customised solutions can help sports organisations meet the challenges posed by the digitalisation of sport and its surrounding ecosystems. Our extensive portfolio is aimed at clubs, associations, marketers, sports media, equipment suppliers and providers of platforms and infrastructure in sports.

Sound familiar?

  • Can’t someone just make time to do this? Too few resources in the digital and IT areas to adequately serve the large number of internal stakeholders.
  • Someone built it like that years ago! A complex, poorly documented system landscape that has grown rapidly across many departments operating in silos, and that cannot be managed as a whole or takes significant effort to administer.
  • But my figures tell a different story! Missing dashboards and poor data quality prevent data orientation.
  • Where does the data go now? Digital product development is hampered by very high information security requirements that protect player data and provide resilience against cyber attacks.
  • Why is it so expensive? As digital projects are viewed merely from a cost perspective, a business case cannot be developed and prioritisation between projects is not possible.
  • No idea who does that – it’s not me anyway. A lack of transparency across processes in the organisation and no cross-organisational standards in project management.
  • That’s my customer data! The silo structure of systems and decentralised data governance does not give a full picture of customers and makes the company appear disorganised from the outside.

We work together!

Only a few IT providers in the sports world cover with the entire value chain in digital product development. We support you in four phases – from strategy through to operation:

Systems are fundamental for the success of your business. This means IT projects are often embedded in strategic projects of departments such as sales and marketing, finance, organisation or service. Our experts have a background in sports and understand how the business works. We help you develop business cases and foster cooperation between the department and IT.

A successful project begins with clear requirements from the departments and transparent processes within the organisation. In line with the “form follows function” principle, a system only ever works as well as the environment in which it is used. We lead the dialogue in your business and help you hand over the right tasks and priorities to IT.

Elite-level sport and its related business areas have one thing in common: vast quantities of data are generated almost everywhere. A growing number of businesses want to do more than just collect this data and prepare it for reporting – they are looking to gain additional value from it through advanced analytics. The goal of our data analysts is to leverage your data to give you a competitive advantage.

Our IT consultants combine project management (PMI or PITPM standard) with strategic thinking, ideas for selecting the right technology and tools as well as digital trends. Because many IT teams in sport environments have their hands full with day-to-day business, we take responsibility for implementing projects at an operational level. We look at all the processes in your business and carry out analyses (OCEB2 with BPMN and UML) and process (re)designs. We support you with requirements engineering (IREB) for current and future IT systems, analyse projects and determine the right technology, technology stacks and development environments. For quality assurance purposes, we conduct extensive tests in accordance with the ISTQB standard.

We offer your management team strategic advice on how an IT infrastructure can look in a sports business so that you can balance the needs of day-to-day business and continuous development.

When it comes to designing digital ecosystems and using software, every customer has their own philosophy that fits their identity, history and environment. As a vendor-neutral service provider, we are very good at adapting to different needs and wishes. We are a gold partner of major software companies such as SAP, Microsoft and Salesforce, which means we can provide expert support with selecting, implementing and operating platforms from third-party providers. At the same time, our roots are in customised software development. This enables us to develop tailored software solutions that spell success for your business – a vital factor for areas of sport that are particularly sensitive or in which standard software does not sufficiently meet users’ needs. Customised software can offer a genuine competitive advantage here.

We develop software in accordance with the highest standards in modern software engineering. We offer a fast time-to-market as well as a maintainable and evolvable product with a long life cycle and no vendor lock-in or high license costs. adesso uses a variety of technologies, including Java/JavaScript, .NET/C# and PHP as the basis for customisation.

The end of the project means the start of operation. With every new product, capacities within IT would have to increase to be able to adequately manage the digital ecosystem in an entire club, association or business. Rapid feedback and problem-solving are essential, especially for business-critical applications. Professional, technical and legal requirements also need to be updated.

In any of the cases described, wouldn’t it be great to have a central contact who is familiar with the application and has subject-specific and technical knowledge as well as the platform and process expertise you need?

This is where our services come in. We look after your systems so that you and your team can focus on other tasks. We have over 100 application management specialists with the flexibility and experience to take care of small specialist applications for you as well as to further develop business-critical and international applications.

Concrete solutions for a wide range of areas in sport

IT-Tacheles - the Podcast of adesso SE: Industry in Focus - Sports

No industry like any other: In sports, passion, commercial issues and fun collide with technology - and customers are called fans. On the one hand, large sports clubs are classic companies. ERP and CRM systems are just as much part of the equipment as web presences or the use of cloud solutions. But "on the pitch", in the core business processes of the clubs, it's all about very specific topics: AI-supported scouting or performance diagnostics, for example. Data plays the decisive role, the technicalities are complex.

Listen now (only in German)


Successful projects - satisfied customers

Our references in the sports sector give you an insight into our daily work as well as various projects. Our customers include Borussia Dortmund, DFB GmbH & Co. KG and RTL Luxembourg.

adesso blogs - Our blog articles about sports

We take you on an exciting journey through the world of sports and report on technologies, methods and topics that move the sports industry:

adesso blog

Do you have any questions?

Your company is facing similar challenges or you have specific questions about our portfolio or approach. Please contact me.


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