You can address all your players equally with any of the system’s individual components, getting a true 360-degree view of player activities that are within your responsibility or just processed on behalf of a B2B partner. Anyhow: LotteryForce Campaigns will address all of your directly or indirectly known players.

Procurement processes at lottery companies are complex projects with far reaching effects. They therefore need to be well-thought-out and implemented in a way that is secure. Our market expertise and the experience we have amassed over the course of dozens of lottery projects mean that you can rely on us.

If you wish to boost your sales and marketing activities, you need to choose a sophisticated customer relationship management system. This system should let you manage campaigns with a great degree of precision and evaluate your success, regardless of whether you would like to address new customers or engage with existing ones. We work with you to develop a system that suits you perfectly.

Imagine that a new version of your central lottery system is being delivered or a new generation of lottery terminals is being rolled out. Taking it live will not be possible unless there is effective test management and structured quality assurance. We take on these aspects of the process, which allows you to rest assured that there won’t be any surprises. Our experts use International Software Testing Qualifications Board (ISTQB) frameworks to define the software quality measures for every lottery project.

adesso consults and supports lottery companies as well as lottery operators and organisers nationally and internationally in the consistent targeting of their strategy, organisation, processes and infrastructure. In this context we do not only consider individual customer needs but also the challenges of digitalisation in the gambling market.

Whether you want to tackle the new procurement of lottery terminals, are planning a product relaunch or have another, similarly extensive project ahead of you: The foundations for success are created in the Interaction Room (IR).

Virtual reality as a training tool. Virtual reality (VR) has to do with the perception of a virtual reality in real time. In VR, reality is reflected in an interactive, virtual lottery retailer outlet. Using this technique makes it possible to simulate a wide variety of different situations and experiences.

Statements on statistical winning probabilities and odds of new or existing lottery products must be 100% correct, because lotteries live from their reliability. Winning promises that you make to your customers must be kept. On the other hand, in marketing you may only make statements that stand up to solid mathematical verification. But that is not so easy. In addition to well-founded statistics, a lot of technical understanding and precise knowledge of the products are required.