06.05.2021 By Uwe Römgens
Today, marketers need to rethink their organisational models and embrace new technologies to create differentiated customer interactions optimised for digital channels. In our blog post, you will learn the ten most important reasons why the use of a marketing automation solution ensures the success of digital marketing.
05.05.2021 By Sandra Weis
Any company has a number of (business) processes, particularly so the financial services sector. They involve activities that need to be performed to process a business transaction, for example. Process modelling graphically represents this (business) process by depicting the chronological sequence of activities. But what advantages does this create and how can these be used in conjunction with digitisation?
04.05.2021 By Florian Petermann
Drawing on mega- and gigatrends as well as other methods, futurologists try to paint a picture of what the world might look like in the future. As we all know, novels and science fiction films or series often already do a pretty good job of giving us a good look at the world of tomorrow. But can insurance sales divisions glean useful information from this for the future? I think they can. Read this blog post to find out more about my thoughts on this topic.
30.04.2021 By Marcel Baron
Field service management is presently evolving in many industries: Companies from the manufacturing, logistics and medical technology sectors, but also from the fleet rental and real estate industries, commission us to implement field service management projects. The objective is to improve the customer service experience with the help of software such as Microsoft Dynamics 365. A better organised field service is expected to boost customer satisfaction. Read this blog post to find out which five factors are important in this context.
29.04.2021 By Ralf Schmidt
Data visualisation is only one aspect of interpreting data. However, looking at a representation inevitably leads to a specific interpretation, and this can be problematic. Therefore, in the second part of my blog post, I will give you various examples of how visualisations ‘covertly’ convey their intended message.
27.04.2021 By Beatrice Malova & Andreas Kramp
Scrum and other agile frameworks have been gaining a lot of traction lately, especially in IT projects. These project frameworks are mainly characterised by greater flexibility, faster responsiveness and a stronger focus on end users. Today, Scrum is often combined with other proven methods, techniques and frameworks – such as Kanban, Design Thinking and BusDevOps. What all these approaches have in common is that the chosen path is reflected on in an iterative process and that adaptation to the desired state often requires creativity on the part of those involved. This blog post explores the question of how successful ideas can be generated while also adhering to the objective of maximising the product.
22.04.2021 By Heike Heger
Anyone involved in content marketing should also be concerned with the subject of personalisation. Powerful digital experience platforms (DXP) offer cloud and AI-based personalisation services to deliver the best experience for every customer. I explain in my blog post what you should pay attention to in terms of personalisation and the benefits of using a DXP.
21.04.2021 By Corinna John
WorkAdventure is a game that allows you to recreate the familiar feeling of being in an office or to meet someone by chance at a conference online. This is how we got on.
15.04.2021 By Phillipp Jansegers
Since the Corona Virus (COVID-19) has gripped the world and virtually shut down many areas of life, we have been struggling with a wide variety of challenges. Are there any relaxations in sight? What exactly do they entail? Can my business reopen its doors? How long do the current regulations actually apply in my region? Local search engine optimisation offers businesses opportunities to stay in touch with customers and post updates in Corona times.