Digitisation as an opportunity and challenge in retail
The digital transformation offers a multitude of opportunities for trade. This does not only mean realising new ways of doing business through e-commerce. Rather, it is about understanding the customer's and the retailer's points of need and relationship. Moreover, the value creation of these points must be maximised through a 'digital solution'. However, this must not only be done with the end customer in mind. The internal stakeholders must also be included in the processes in order to exploit the potential of completely new forms of cooperation, creativity as well as internal communication.
The digital transformation changes the way products and services are designed, how people work together and how you can understand and rethink processes. adesso supports you in identifying the opportunities of digital transformations and fully exploiting the potential through the intelligent use of software and methods.
Digital Commerce Study 2023
Quo Vadis Digital Commerce: What do consumers need and how should companies act now?
Our latest digital commerce study shows trends, uncovers valuable differences between the perceptions of customers and companies and offers you concrete recommendations for optimising the customer experience. In doing so, it looks at the retail and financial services industries with a clear distinction.
Our topics at a glance
Successful projects - satisfied customers
Whether portal developments, mobile customer communication or the development of mobile shopping portals - our references in the retail sector show how we have successfully supported companies in the retail sector in IT projects. Learn more about our projects and take a look at our daily work. Our clients in the retail sector include Agravis, Stadtparfümerie Pieper and Christ, a jewellery company.
Do you have any questions?
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