• Clienteling

    Creating personalised shopping experiences in retail

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  • AI-powered website personalisation

    The path to the perfect customer journey

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  • SPAX International GmbH & Co. KG

    Target group-oriented communication on various digital channels

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Digitalisation as an opportunity and challenge in retail

Use competitive advantages through intelligent software solutions

The digital transformation offers a multitude of opportunities for trade. This does not only mean realising new ways of doing business through e-commerce. Rather, it is about understanding the customer's and the retailer's points of need and relationship. Moreover, the value creation of these points must be maximised through a 'digital solution'. However, this must not only be done with the end customer in mind. The internal stakeholders must also be included in the processes in order to exploit the potential of completely new forms of cooperation, creativity as well as internal communication.

The digital transformation changes the way products and services are designed, how people work together and how you can understand and rethink processes. adesso supports you in identifying the opportunities of digital transformations and fully exploiting the potential through the intelligent use of software and methods.

Our services for your competitive advantage

  • Customer relationships

    Cross-channel shopping experiences ensure long-term customer retention

    Digitalisation doesn’t just pose challenges to the retail sector – it also offers great opportunities: These range from addressing the customer in a personalised manner on the online store, to conducting transactions in-store or on the online store, right through to different online and offline sales channels that are harmonised with one another. More

  • Core processes

    Time and cost optimisation from a single source

    Whether it’s core business or customer processes, all procedures have to work seamlessly and efficiently in the digitalised world of retail. Optimising your processes will allow you to create added value both within the company and on a customer level. This is the only way that you will be able to withstand increasing pressure from competitors and remain competitive. More

  • Digital Transformation

    Plan and implement change processes in a targeted way

    The digital transformation entails a wide array of change processes that need to be tackled head-on. We provide you with different methods that you can use to address high-priority problems within your company in a targeted way. More

Selected References

Our reference brochure gives you an impression of our daily work, gives you an insight into various projects and underlines our technology and consulting competence in the retail sector.

Do you have any questions?

There is no website or brochure which can replace a personal meeting to talk about your goals and topics. We are looking forward to an appointment on site.


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