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Reachbird enhances its profile: own influencer tech platform RTECH becomes part of the agency business

Reachbird is enhancing its strategic focus and clearly positioning itself as a technology-supported creative agency: the adesso Group’s data-driven influencer marketing agency is now using its in-house SaaS platform exclusively to manage campaigns. The aim is to provide brands with even more efficient, transparent and data-based advice in future, without customers having to use a tool themselves.

“Instead of developing standard campaigns, we use customised brand experiences supported by our own technology. RTECH is an efficiency booster for us, especially thanks to new features and optimised usability,” says Eva-Maria Haenel, CEO at Reachbird.

RTECH accompanies all phases of a campaign – from creator selection and briefing modules to content approvals and evaluation. At the same time, the platform relieves the workload of operational teams through automated workflows and AI-supported decision bases and creates space for the elements that characterise Reachbird as a future-proof agency: strategy, creativity and measurable success.

“By implementing campaigns for our customers with RTECH, they benefit from faster coordination, more transparent processes and data-based decisions,” adds Haenel.

Enhancing the agency’s profile is also a clear signal to the market: the brand Reachbird doesn’t represent tech-for-tech’s-sake, but smart processes, clear workflows and well thought-out influencer marketing. The experts see technology as the basis for modern agency work.

Eva-Maria Hänel is CEO of Reachbird. (source: Reachbird/adesso)

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