Today, insurers are still hardly using the benefits of predictive marketing – even though they already have the required data. As a result, they are not only squandering sales opportunities, but also the chance to alleviate the organisational burden. This is the conclusion of a recent report conducted by the insurance forums in Leipzig commissioned by IT provider adesso.
More than 600 refugees will soon receive shelter at two airdomes in Stadtkrone Ost, Dortmund, which is located close to DOKOM21 and adesso. “The people are safe now, but many of them worry about their family and friends in Syria or Iraq. Together with adesso AG, we will provide free WLAN so that the new arrivals housed in the shelter may contact their loved ones at home at any time,” explains Jörg Figura, managing director of DOKOM21. For this purpose, the regional telecommunications service provider is installing two hotspots to guarantee quick and stable Internet access. DOKOM21 is financing the connection and the investment required to install the WLAN network. According to the city building authorities, the construction works are proceeding according to schedule and the first refugees should be able to move in by mid-December.
adesso’s content management and e-commerce activities will be pooled at digital business specialist ARITHNEA from 1 January 2016. As part of this move, the ARITHNEA team will be joined by some 50 adesso staff. At the same time, the IT service provider adesso AG is increasing its shareholding in ARITHNEA from 51 per cent to 100 per cent. With the restructuring effort, adesso and ARITHNEA are pursuing the aim of systematically advancing the defined growth and investment strategy.
Increasing numbers of “hybrid” customers, individuals who constantly switch between on- and offline communication, mean that insurance companies must integrate their sales channels. That will require both technical measures and cultural change. Those are the conclusions of a recent research study commissioned by the IT service provider adesso and conducted by Versicherungsforen Leipzig, which provides services to the insurance industry.
The digital revolution is changing the conditions for success in every industry. The statutory health insurance providers also have to reconsider their processes and offerings in a timely manner in order to address technological opportunities and changing customer requirements. To fully benefit from these changes, they must systematically exploit the potential benefits of digitalisation. IT service provider adesso AG has been helping them identify opportunities for digitalisation and develop new business models using its “Interaction Room for Digitalization Strategy Development” (IR:digital)
The IT service provider adesso AG and BITMARCK, a full-service provider of IT solutions to statutory health insurance providers, have extended their strategic cooperation. Together the two companies are helping health insurers as they undergo a digital transformation. The core of their cooperative work is the creation of virtual branches. For more information about the digital transformation of statutory health insurance providers visit www.gkv-vernetzt.de. The website is run by BITMARCK, adesso and other partners.
Since March 2015, the 20,000 articles in the online store of international retailer HSE24 have been available on a website optimised for mobile devices. IT service provider adesso designed, developed and implemented the solution.