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Internationalisation and nearshoring: adesso ramps up SmartShore offerings with adesso Romania

IT service provider adesso is continuing its expansion in Europe by establishing a branch in Bucharest. This new subsidiary in the south-east of Europe means adesso is now represented in 13 European countries in all. adesso Romania is strengthening the adesso Group Global Delivery Network. adesso’s nearshoring concept, which involves international, multilingual teams, makes it possible to staff for challenging IT projects and execute them cost-effectively at a time when pressure is mounting to curb costs and skilled IT workers are in short supply.

The new subsidiary, adesso Romania, is based in Bucharest. It is to begin supporting adesso’s international delivery network ( in staffing and logistical terms effective immediately. Around 600 of the more than 7,500 employees in the adesso Group already work for customers in Europe at adesso’s SmartShore locations in Turkey, Bulgaria and Spain. The IT experts work on digitalisation projects as part of international project teams. Some of their work is done on-premises at customer locations – especially in the German-speaking countries – but some is also performed through virtual collaboration from adesso’s individual SmartShore offices in Istanbul, Sofia, Barcelona, Madrid and Jerez.

The importance of SmartShore has exploded within the adesso Group in recent years. The location in Turkey, which opened in 2013, has been an especially strong performer in this area, taking on a leading role. The Turkish subsidiary, which has seen rapid organic growth and currently has about 450 employees, posted total sales of just under EUR 14 million last year, with classic SmartShore projects accounting for an impressive 45 percent of that figure.

“The advantages are obvious,” says Burak Bari, Managing Director of adesso Turkey. He is also Director of Internationalization, a position in which he manages the further expansion of the international business, especially with responsibility for SmartShore: “With global supply models, companies that outsource their software development can realize significant cost advantages. At adesso, we use a proprietary model approach to handle projects internationally, achieving proven high quality and delivering accurate results for our customers.”

Burak Bari, Managing Director of adesso Turkey, manages the expansion of the international business as Director Internationalization, especially with responsibility for SmartShore. (Copyright: adesso)

Dirk Pothen, a member of the Executive Board of adesso SE, views the addition of Romania to the Europe-wide SmartShore Delivery Center as an important step in adesso’s further internationalisation: “Romania is a great option, especially for customers who only want to source in the European Union for their projects. Although adesso continues to achieve far above average results in its recruiting activities despite the shortage of skilled workers in German-speaking markets, gaining access to the attractive pool of applicants in Romania helps boost our ability to scale.”

Bari adds: “From Bucharest, highly trained Romanian IT experts can join our teams and add capacity for cost-sensitive nearshore projects. We’re already in extensive talks with applicants, and we are confident that we will be able to bring committed and dedicated skilled workers and next-generation talent on board very quickly. After all, adesso is a highly regarded employer and has been named a Great Place to Work®, including in Europe. adesso also placed an impressive fifth in the Best Workplaces in Europe 2020 competition*, so we are already attracting attention.”

For Dirk Pothen, member of the adesso Executive Board, the expansion of the "SmartShore Delivery Center" towards Romania is an important step towards the further internationalization of adesso. (Copyright: adesso)

Romania is home to more than 40 technical universities, which graduate about 5,000 computer scientists and engineers each year. Most of them also speak German and English. These factors and low wage costs have helped to make Romania an exciting place for the entire tech industry.

For more information on adesso’s SmartShore portfolio, please visit

Contact for adesso Romania IT Services & Consulting SRL:
Burak Bari
Managing Director adesso Turkey / Director Internationalization
Mobil: +90 (549) 2971571

*After placing first in “Germany’s Best Employers 2020,” part of the “Germany’s Best Employers” competition organized by the Great Place to Work® Institute (size category: 2,001 to 5,000 employees), adesso was also top ranked in the “Best Workplaces in Europe 2020” competition that same year.

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