AI in the automotive industry

Of customers, data and production processes

AI will drive mobility

Short update cycles, digital services, individual services – customer requirements have changed across every industry. Decision-makers are scrutinising communication and production processes that have been established for decades. AI applications help companies in the automotive industry develop new services and ways to address the customer, be it in production, service, sales or marketing. The data created in these areas forms the basis for new, digital business processes. Examples of use cases for AI solutions in the automotive industry include chatbots in customer service, voice-assisted interaction between driver and car or tailored communication throughout the entire customer journey.


We provide the facts so you can join in the discussion

Are you interested in what other people in charge think about ChatGPT, what experiences they have already had and what plans they have for using ChatGPT? Then you should know about our ChatGPT Study. It provides facts, assessments and predictions based on 500 interviews.

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Our Use Cases

How AI predicts when the ambulance will arrive

An AI that save lives

Every year, more than 70,000 people in Germany suffer cardiovascular arrest. Fast medical assistance is vital to save lives in such cases. In Germany, it takes an average of nine minutes for the ambulance to respond. The concept of ‘mobile saviours’ is an approach to improve emergency services when a person suffers cardiovascular arrest and loses consciousness.

AI project „Ask Mercedes”

A virtual assistant platform for drivers

The new car is in the garage, all shiny and sparkling. The anticipation of getting on the road is high. But there are questions as well: How do things work in the new car? What is that button on the centre console for? How do I connect my mobile phone with the car? What does ‘Sport+’ mean? Gone are the days of searching through a car’s thick user manual. In future, everything will be explained to us by a digital, entertaining voice assistant.

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Free whitepaper: How companies can identify sustainable optimisation potential with IIoT platforms

You want to optimise your production based on data, but you don't want to have to collect the data from different software systems and databases? You don't want to have to ask a specialist for every data query? This should be a common practice in companies. But it often isn't.

In our free white paper, you can find out what companies use IIoT platforms for, which platforms are available, how to find the right one for your purposes and what role IIoT platforms will play in production in the future.

Learn more and download whitepaper

Cover IIOT Whitepaper

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