Press Releases

Influencer marketing has developed into a billion-dollar advertising market worldwide. In Germany, too, more and more companies are using influencers in social networks for their advertising. But just how successful is this as a form of marketing? The adesso agency Reachbird has enhanced its analysis tool for brands and agencies and now facilitates the improved and more precise measurement and comparison of campaigns.

The pressure to leverage competitive advantages offered by digital technology has also reached private health insurers. The provision of therapeutic appliances is increasingly becoming a key focus of attention for three reasons:

1. Rising administrative costs
2. Increasing expenditure on services
3. Lack of digital solutions to assist private health insurers with the provision of therapeutic appliances – a situation which is putting private insurees at a disadvantage compared with patients in the statutory health insurance system.

Two established companies, adesso SE and HMM Deutschland GmbH, have joined forces to improve these three areas. For the first time, private health insurers will be able to digitally manage the provision of therapeutic appliances, while seamlessly integrating patients into the entire process. This is made possible by the connected IT solutions of the two companies, which enable digital end-to-end processes for insurees, service providers and private health insurers within the health promoter ecosystem.

Celebrations at adesso: For the first time, the IT service provider has triumphed at the IT-AWARDS 2021 organised by the trade magazine BigData-Insider. After finishing third last year, adesso took home the platinum trophy for first place in the category “Big Data Consulting”. The IT service provider sees this as confirmation that it is pursuing the right strategy in promoting the “data-driven company of the future”, which can hold its own in global competition.

adesso is now on the Italian market, too. After having opened a site in the Italian-speaking part of Switzerland roughly two years ago, adesso is expanding into the Italian market to the south. In future the IT service provider will serve customers in northern Italy from its office in Milan.

The BIMSWARM B2B platform, a new service that raises the bar for digitalisation in the construction industry, is now available online free of charge. Through this service, which is spearheaded by planen-bauen 4.0 GmbH, adesso is making a major contribution to the level of digital integration in the German construction industry. BIMSWARM is geared towards facilitating collaboration in the construction industry and was developed with the backing of the German Federal Ministry for Economic Affairs and Energy as part of the BIMSWARM project.

New milestone in digital health applications: adesso and the Bayreuth-based medical devices manufacturer medi have founded a new joint venture called HEALAY. Based in Frankfurt, the new joint venture will focus on developing and marketing innovative digital health applications in the medical devices market.

Upload photos of the changes on the skin and receive a diagnosis from a dermatologist within 24 hours – that’s how the dermanostic app works. adesso has now teamed up with the start-up to investigate whether the skin photos can be automatically analysed in future so as to provide diagnoses even faster.

Everyone can support our planet – by taking small steps to better protect the environment. Zurich Group Germany’s new “Planet Hero” app, which is available from today in all app stores, shows how this is possible. Anyone who wants to live more sustainably can receive useful ideas every day from the app on how to become a “climate champion” among their friends and family. adesso is responsible for the technical side.

According to adesso’s current e-commerce study entitled “What online shoppers want and companies offer”, 46 % more consumers bought food online during the pandemic, and 39 % more purchased household items as well as toiletries and cosmetics online. These areas are the e-commerce winners of the pandemic. When customers were asked what annoys them when shopping online, most of them (38 %) answered “having to set up a customer account”, with “complicated returns” (35 %) and “unclear delivery times” taking second and third place.

Trustlog, a joint venture of the insurance providers R+V and VHV, is the name of the new digital service platform for the smart management of surety bonds in the construction industry. In their mission to simplify the surety underwriting process in the construction sector, the two insurers have chosen the IT service provider adesso to oversee the technical implementation of the platform, which will also be open to banks and other guarantors.