adesso wanted to know which artificial intelligence technologies are already being used by companies, what strategies they are pursuing, and what they see as the greatest challenges. The IT service provider’s research involved surveying 329 decision-makers from a wide variety of industries. The result: the topic of AI is firmly established in their minds. Of those surveyed, 83 % said that they see the technology as a decisive factor for competitiveness, while 64 % said it plays an essential role in product innovation. Accordingly, almost half of those surveyed said artificial intelligence would be a priority in the next three years.
However, the majority lacked practical experience: while one-in-five of the companies surveyed had implemented a chatbot project, the implementation of other AI projects was often still in the planning phase. The respondents recognised that AI technologies facilitate new processes and offerings in areas such as marketing, sales and service. For example, 85 % agreed with the statement that AI processes can reduce wastage in digital marketing, thereby reducing costs. A total of 54 % of those surveyed can imagine using AI-based recommendations for the development of a new product or service – 32 % have already done so, or are in the middle of the planning process. Of the respondents, 56 % think intelligent lead scoring, which predicts the conversion rate for each customer, is a good idea – but only 26 % have implemented it, or are planning to do so.