Take a seat in the car and let your eye wander over the still-unfamiliar cockpit. Is there a control that is not immediately obvious as to what it does or a function you cannot find straight away? Just Ask Mercedes. Daimler is enhancing communication with additional digital channels, making leafing through operating instructions, handbooks or quick start guides a thing of the past. The ‘Ask Mercedes’ application ensures that every user gets their bearings in the vehicle quickly. The virtual assistant is activated by voice, using a smartphone keyboard or camera. A system comprising Artificial Intelligence (AI) and Augmented Reality (AR) running in the background then ensures that even a modern car with its numerous functions, possible configurations and assistance systems can be understood at the drop of a hat.