Customise your content, even for large-scale campaigns

An AI solution that reaches out to customers on their level

How things used to be

When marketing experts wanted to appeal to potential customers, they used to rely on parameters such as gender, age, residence, family status and education level. The target audience was the focus of communication, not the individual. Accordingly, managers created campaigns that were intended to just about reach members of the target audience by means of generalised messages. Waste coverage was considered an unavoidable side-effect.

Then AI came along

Technology helps to improve design options for content that managers want to communicate. For the first time, it is possible for companies to communicate on a personal level with potential customers, even on a large scale. The ability of AI solutions to automatically recognise text content, process it and react to it, for example, in the form of automatically compiled content, plays a major role in this. It opens up the option of compiling a customer’s statements from different sources, such as e-mails, calls to the customer service centre, visits to the website, comments on rating portals, social media and forums, and makes it possible to create a comprehensive image of individual interests.

Companies are able to put together suitable and personalised content and offers based on this information. Thanks to AI, the degree of customisation knows no bounds – for example, when the right data is input, the system is able to automatically compose specific travel tips for Paris for jazz lovers making preparations in the run-up to their holiday.

The situation today

Marketing managers can count on the support of AI applications when planning and implementing their campaigns. This allows them to master a wide variety of communication channels and topics.

Artificial Intelligence brings back into communication what used to be taken for granted: knowledge of the interests and characteristics of each individual customer.
Marcus Groß, Senior Business Developer Retail & AI, adesso SE

For which companies is the approach suitable?

All managers involved in marketing

For which decision makers is the approach interesting?

All managers involved in marketing

Backgrounds for the technically interested

Natural Language Processing (NLP), Natural Language Generation (NLG)

Do you have any questions?

Artificial intelligence is not a replacement for human discussion

Are you wondering what possibilities AI can open up in your company? Would you like to learn more about its applications and the technology? We cannot give you a pack full of stock responses, but we can share with you our specialist knowledge, our curiosity about your company and our passion for technology.

We would be delighted to talk to you.


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