Dortmund | 21. July 2021
After expanding its Executive Board earlier this year, the rapidly growing adesso SE has now filled a further C-level position, with Sven Krüger set to become the company’s new Chief Marketing Officer (CMO).
Until early 2019, Sven Krüger (51) held various management positions in marketing at T-Systems International, most recently as Chief Marketing Officer. The digitalisation and marketing expert’s responsibilities included the global marketing and communication activities of Deutsche Telekom’s key accounts and IT services division. Over the past two and a half years, Sven Krüger has supported companies and executives in addressing digital transformation in his role as a coach and consultant. He has also developed and held workshops and online advanced training programmes on digital skills and digital leadership, plus he is the co-founder of a start-up for AI-based voice commerce technology. His book on the fundamentals and responsibilities in connection with the use of artificial intelligence is scheduled for release this autumn. Krüger’s main duties will include the international development of the adesso brand, as well as the refocusing and scaling of corporate marketing activities.
Dirk Pothen, the member of the Executive Board responsible for marketing and communications at adesso, looks forward to working with Krüger: “Consistently focusing our activities around customers and employees is the core of the adesso brand and is particularly important for our successful growth trajectory. That said, the conditions on the market and our company size are changing just as rapidly as the corresponding demands being placed on marketing. I am delighted that we have been able to attract an entrepreneurial-minded and creative addition to adesso’s team in the person of Sven Krüger. His experience in B2B marketing and successful track record in the technology sector are of particular value for the systematic further development of our marketing activities.”
In describing himself and his vision, adesso’s new CMO says: “For a little over two decades, I have been a marketer of IT services products in the B2B sector. What I find particularly fascinating about my work is digitalisation and the changes it is bringing about in the business world and society. adesso is one of the most exciting companies in the industry because it is helping shape the digital transformation through its core expertise in software development and has preserved a culture of pragmatic, customer-oriented collaboration on its impressive growth trajectory. I look forward to the opportunity to strategically advance this successful brand.”