Until early 2019, Sven Krüger (51) held various management positions in marketing at T-Systems International, most recently as Chief Marketing Officer. The digitalisation and marketing expert’s responsibilities included the global marketing and communication activities of Deutsche Telekom’s key accounts and IT services division. Over the past two and a half years, Sven Krüger has supported companies and executives in addressing digital transformation in his role as a coach and consultant. He has also developed and held workshops and online advanced training programmes on digital skills and digital leadership, plus he is the co-founder of a start-up for AI-based voice commerce technology. His book on the fundamentals and responsibilities in connection with the use of artificial intelligence is scheduled for release this autumn. Krüger’s main duties will include the international development of the adesso brand, as well as the refocusing and scaling of corporate marketing activities.