The market for influencer marketing in German-speaking countries is growing unabated. However, complexity for marketing managers is also increasing, with an increasing number of platforms, tools, agencies and service providers. In order to provide better orientation, Reachbird, the adesso Group’s specialist in data-driven influencer marketing, has once again created a comprehensive market overview: the Influencer Marketing Map 2025.

adesso SE has joined the Siemens Digital Industries Software Partner programme, thus expanding its technology portfolio to include market-leading software solutions from the Siemens Xcelerator portfolio in the areas of CAD, PLM, MES and IIoT. This positions adesso as a strong integration partner for digital transformation in the manufacturing industry. The aim of the collaboration is to support industrial companies in their digital transformation with holistic solutions – from product development to production and operation in the IIoT.

How can health data of isolated people be securely recorded and processed without the cloud and a smartphone? This challenge has now been investigated by IT service provider adesso, the DLR Institute of Aerospace Medicine, and Samsung Germany as part of an isolation study at the German Aerospace Centre (DLR). In the study, vital data from six test subjects were recorded and evaluated during an eight-day isolation period via smartwatch in order to investigate technical feasibility. In addition to space travel, areas such as telemedicine or nursing could also benefit from the findings in the future.

Cyber attacks, growing regulatory requirements and disruptive technologies are increasingly posing security-related challenges for companies. The new meta-study “Rethinking Security: Resilience, Compliance and AI as Future Factors” by adesso and Statista shows that companies wishing to remain competitive in the future will have to think strategically about cybersecurity – and make targeted investments in governance, resilience, compliance (GRC) and the secure use of new technologies.