The reform of private pension provision agreed at the end of March marks a profound shift: away from complex, often unattractive Riester products towards simpler, more cost-effective and more capital-market-oriented pension products. This opens up a market worth billions for the industry – and a new competition for the best offers begins.

Energy supplier e.optimum is realigning its CRM landscape, relying on Salesforce as its central platform and adesso as its implementation partner. The aim is to map marketing, sales and service processes on a unified, scalable platform in future, thereby laying the foundations for modern, connected customer communication.

IT service provider adesso is further expanding its healthcare business. With Andreas Kumbroch, the company is gaining an experienced healthcare IT expert who possesses many years of international experience, effective 1 May 2026. He brings extensive expertise in the digital transformation of the healthcare sector, as well as a robust network of key players from the fields of medicine, business and politics.

Generative Artificial Intelligence (GenAI) has arrived, and it’s already being used to power the business engine room and, increasingly, as the central infrastructure for value creation. However, as its use becomes more widespread, two fundamental tensions are coming to light. On the one hand, there is a growing gap between what companies regard as progress when using GenAI in customer interactions and the customers’ actual experiences. On the other hand, despite how often it is used, in many organisations, the use of GenAI remains limited to efficiency and optimisation initiatives, rather than being consistently embedded at the heart of value creation.