adesso Italy, the Italian subsidiary of the adesso group, has been selected by Amplifon – the global leader in hearing care services and solutions – to support its IT transformation.

The high-profile industry gathering with over 1,500 attandees in Düsseldorf was marked by a palpable sense of optimism. The focus was on digital sovereignty, artificial intelligence, cloud computing, and the future of digital transformation in Europe.

On August 1, adesso welcomed 54 new students and apprentices on cooperative education programmes and full-time apprentices at ten German locations. The new training cohort is particularly well represented at adesso’s locations in the Ruhr Valley, for example in Dortmund and Essen: 35 young talents are starting their professional careers at Germany’s largest IT service provider here alone. In this way, the Dortmund-based company is again emphasising its special role as an employer and actively contributing to the further development of the Ruhr Valley as the technology region of tomorrow.

The market for influencer marketing in German-speaking countries is growing unabated. However, complexity for marketing managers is also increasing, with an increasing number of platforms, tools, agencies and service providers. In order to provide better orientation, Reachbird, the adesso Group’s specialist in data-driven influencer marketing, has once again created a comprehensive market overview: the Influencer Marketing Map 2025.