Press Releases

The market for influencer marketing in German-speaking countries is growing unabated. However, complexity for marketing managers is also increasing, with an increasing number of platforms, tools, agencies and service providers. In order to provide better orientation, Reachbird, the adesso Group’s specialist in data-driven influencer marketing, has once again created a comprehensive market overview: the Influencer Marketing Map 2025.

adesso SE has joined the Siemens Digital Industries Software Partner programme, thus expanding its technology portfolio to include market-leading software solutions from the Siemens Xcelerator portfolio in the areas of CAD, PLM, MES and IIoT. This positions adesso as a strong integration partner for digital transformation in the manufacturing industry. The aim of the collaboration is to support industrial companies in their digital transformation with holistic solutions – from product development to production and operation in the IIoT.

How can health data of isolated people be securely recorded and processed without the cloud and a smartphone? This challenge has now been investigated by IT service provider adesso, the DLR Institute of Aerospace Medicine, and Samsung Germany as part of an isolation study at the German Aerospace Centre (DLR). In the study, vital data from six test subjects were recorded and evaluated during an eight-day isolation period via smartwatch in order to investigate technical feasibility. In addition to space travel, areas such as telemedicine or nursing could also benefit from the findings in the future.

Cyber attacks, growing regulatory requirements and disruptive technologies are increasingly posing security-related challenges for companies. The new meta-study “Rethinking Security: Resilience, Compliance and AI as Future Factors” by adesso and Statista shows that companies wishing to remain competitive in the future will have to think strategically about cybersecurity – and make targeted investments in governance, resilience, compliance (GRC) and the secure use of new technologies.

Influencer marketing agency Reachbird celebrates its tenth anniversary. The company, which emerged from a university project in 2015 and has been part of adesso SE since 2021, is now one of the leading providers of influencer marketing services in the DACH region (Germany, Austria and Switzerland). The Munich-based agency combines data-based technologies with creative consulting and has played a major role in shaping the professionalisation of the industry over the past decade.

IT service provider adesso became an official Silver Solution Partner in the Atlassian Partner Program in May 2025 to address its customers' increasing demand for professional consulting, implementation, and support for Atlassian’s widely used collaboration and project management tools. The partnership covers the entire Atlassian portfolio for Cloud and Data Center, including Jira, Confluence, Jira Service Management and Bitbucket.

adesso, one of the leading IT service providers in Germany, has attained four key SAP certifications as part of the SAP Operations Partner programme: “SAP S/4HANA Solutions Operations and Works with RISE with SAP,” “SAP SuccessFactors Solutions Operations,” “SAP BTP Operations and Works with RISE with SAP” and “BPO Operations.” All of the certifications attest to the company’s extensive expertise in the top-tier-quality and reliable operation of SAP solutions. They also underpin adesso’s commitment to further strengthen the SAP business and to expand further in the areas of Managed Services and Application Management Services (AMS).

Five awards, three shining brands, one strong implementation partner: Five adesso projects have received the German Brand Award 2025. The awards went to adesso customers Borussia Dortmund, VPV Versicherungen, and the German Handball Federation – one of them in the highest category, Best of Best. Together, adesso and its customers impressed in digital projects – from data-based customer targeting to user-centred web platforms. The German Brand Award is one of the most important international awards for exemplary brand management. The award ceremony took place on 26 June in Berlin.

IT transformation in the energy industry is a marathon, not a sprint. The courage to change, strategic clarity, and a willingness to think beyond technical solutions are the key factors on this path. The new Utilities Transformation Study 2025 gives decision-makers greater transparency to help them plan their IT transformation more effectively and avoid errors.

Many companies want European alternatives to the market-dominating GenAI offers from the USA or China. The motives are diverse: legal requirements, data protection concerns and strategic independence. IT service provider adesso shows how a multi-AI strategy can succeed.