This infographic provides companies, agencies and other market participants with a structured overview of the most important providers in the DACH region, sorted into five key categories: Agency, Management, Software, Agency & Software, and Agency & Management.
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Reachbird Influencer Marketing Map 2025: Overview sheds light on the vendor jungle
The market for influencer marketing in German-speaking countries is growing unabated. However, complexity for marketing managers is also increasing, with an increasing number of platforms, tools, agencies and service providers. In order to provide better orientation, Reachbird, the adesso Group’s specialist in data-driven influencer marketing, has once again created a comprehensive market overview: the Influencer Marketing Map 2025.
Reachbird's Influencer Marketing Map 2025 provides companies, agencies, and other market participants with a structured overview of the most important providers in the DACH region. (Source: Reachbird/adesso)
“Working with influencers is now an integral part of brand communication,” says Eva-Maria Haenel, CEO at Reachbird. “At the same time, it is becoming increasingly difficult to keep track of the large number of service providers. Our Influencer Marketing Map 2025 is intended to provide well-founded guidance, especially for companies that are new to influencer marketing or want to expand their partner network.”
Eva-Maria Hänel is CEO of Reachbird. (Source: Reachbird/adesso)
Five categories for greater transparency
The Influencer Marketing Map 2025 covers 155 relevant providers and is divided into the following categories:
- Agency: Full-service agencies that strategically oversee campaigns, select influencers, handle implementation and provide quality assurance.
- Management: Service providers with exclusive influencer portfolios, focusing primarily on placement.
- Software: Tools for planning, analysing and controlling campaigns – from influencer searches to reporting.
- Agency & Software: Providers who combine technological solutions with agency services.
- Agency & Management: Service providers that offer a hybrid model of agency and management.
In a rapidly changing market, it is essential to maintain an up-to-date overview. The overview provided by Reachbird helps to differentiate providers according to their service profile and to find the right partner.
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