“Reachbird was created at a time when influencer marketing was still at its very beginnings,” says Usama Abu-Pasha, Co-CEO of Reachbird. “Today we see a dynamic environment that we want to continue to shape through innovation and quality.”
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Munich |
10 Years of Reachbird: From Start-up to Innovation Leader in Influencer Marketing
Influencer marketing agency Reachbird celebrates its tenth anniversary. The company, which emerged from a university project in 2015 and has been part of adesso SE since 2021, is now one of the leading providers of influencer marketing services in the DACH region (Germany, Austria and Switzerland). The Munich-based agency combines data-based technologies with creative consulting and has played a major role in shaping the professionalisation of the industry over the past decade.
What began as a platform for networking companies and creators quickly developed into a technology-based full-service agency. Today, with a team of 35, Reachbird offers tailor-made campaigns, data-based consulting and comprehensive analysis and reporting services. Its customers include brands such as Roche, Decathlon, MediaMarkt Saturn and Huawei.
Over the past ten years, influencer marketing has become a strategic component of companies’ modern marketing concepts. “Today, we are clearly aligning our campaigns with the business and marketing goals of our customers,” says Eva-Maria Hänel, Co-CEO of Reachbird. “As we move forward, we will continue to focus on technological innovation, strategic integration and creative excellence.”
The two Reachbird Co-CEOs, Usama Abu-Pascha (left) and Eva-Maria Hänel (right) are looking forward to continuing to shape the dynamically growing market for influencer marketing in the future. (Source: adesso)
Under the umbrella of adesso SE, Reachbird is continuing to expand its technology portfolio, hone its data-driven services and consolidate its leading market position in Europe.
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