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adesso pushes ahead its internationalisation in the Gulf region

adesso, a leading IT service provider in Germany, is taking the opportunity of winning a project with an international bank from Bahrain to open its first national subsidiary in the MENA (Middle East/North Africa) region. With immediate effect, adesso Arabia Ltd. will provide its services to customers in the Gulf region from the Saudi Arabian capital Riyadh. In Riyadh, adesso is already working for the joint venture between a German insurance company and a Saudi bank and provides development services from its own global delivery centres. adesso's activities on the Arabian Peninsula emphasise its international growth strategy and target a booming market. At the same time, the IT service provider is increasing its attraction as a partner for globally active companies expanding into the MENA region. Dr Andreas Nolte, Managing Director of adesso insurance solutions, is responsible for the new location in Riyadh and assumes a dual role as Managing Director. The new country organisation will initially focus on the core sectors of banking and insurance. In addition to realising implementation and migration projects, adesso Arabia will be responsible for developing customised software solutions for the local market together with local customers and project partners.

Investment in a growth market

The foundation of adesso Arabia follows adesso's internationalisation strategy of expanding organically into markets that can be developed economically through projects and promise great growth potential. Due to the well-connected location of the head office on the Arabian Peninsula, the new adesso office in Riyadh plays a central role in establishing and developing customer relationships in the Gulf region.

Dr Andreas Nolte explains: "The Middle East, and the Arabian Peninsula in particular, plays an important role in our international expansion strategy. Saudi Arabia is a market with double-digit growth rates and is investing heavily in driving forward digitalisation. Already today, 97 per cent of all administrative procedures can be completed digitally."

Dr Andreas Nolte, Managing Director adesso insurance solutions and Managing Director adesso Arabia Ltd (Source: private)

A region in transition

The MENA region is facing a huge transformation process with economic diversification efforts. In the medium term, the economy's dependence on the oil industry is to be reduced and a strong service sector established at the same time. Saudi Arabia in particular is a pioneer in the Middle East with its Vision 2030 reform project. The country's strategy of opening up to foreign donors and companies as well as the massive investments in key areas such as the education system, the financial sector, healthcare and renewable energies are favouring structural change. In addition, the state is actively promoting the development of SMEs and start-ups in order to create highly skilled jobs for the local population. This is linked to an increased demand for IT services and offers established digitalisation partners such as adesso great opportunities for growth.

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