Leipziger Messe wanted a state-of-the-art, comprehensive web application landscape for its year-round trade fairs. This application was to either accompany the trade fairs online (hybrid concept) or be used exclusively for the online presence (digital concept).
In either case, the special trade fair experience should also be presented as well as possible online.
The current conditions allow us to hold our Leipzig Reads reading festival digitally and in person. As a trade fair for encounters and the visibility of literature, we thrive on personal contact. Digital representation is therefore an important cornerstone for the success of our event.
Oliver Zille l Director of the Leipzig Book Fair
adesso supported the Leipzig Book Fair in designing a high-performance, highly scalable trade fair portal with a central content hub. Our experts took care of the implementation of the concept and design, the architecture and implementation of the logic for the web application and for the content management system for editorial maintenance and output, as well as the execution of load tests.
The resulting solution is designed as a modular system whose components can also be used for other digital or hybrid events.
Media representatives can obtain accreditation for multiple events in a year. Leipziger Messe staff receive optimal support in the task of checking applications for accreditation. The solution is seamlessly integrated into the CRM system, the ticketing system and entry control system.
Leipzig Trade Fair organises the regional supporting programme Leipzig Reads for the Leipzig Book Fair, which features 3,200 readings, 3,000 authors and contributors, and a large number of visitors. The fair faces the challenge of keeping the event data up to date.
The organiser now has the option of independently managing the distributed registration and maintenance of events. In addition, there are extensive editorial functions for the fair's editors. The system provides visitors with comprehensive information, including last-minute changes to the programme. Billing functions are integrated.
There is no website or brochure which can replace a personal meeting to talk about your goals and topics. We are looking forward to an appointment on site.