Innovative technologies and novel concepts are fundamentally transforming the mobility of the future. Autonomous vehicles, increasing demands on digital user experiences and the shift towards software-defined vehicles are presenting original equipment manufacturers (OEMs) and suppliers with new challenges.
At the same time, customers expect seamless, personalised services – in the vehicle and beyond. Complexity is growing. Data must be intelligently networked, safety standards met and new mobility needs translated into holistic concepts. To stay ahead of the competition, companies must not only offer technological excellence, but also create emotional brand experiences that promote long-term enthusiasm and loyalty.
