Football is passion, football is emotion. Experiencing the game creates a sense of unity and unforgettable moments – for the team, the club and, of course, the fans. In the dog-eat-dog world of professional sport, it’s not just about who wins on the pitch. Success behind the scenes is just as important. VfL Bochum understands this premise and, with the help of adesso, is implementing the Salesforce Sales Cloud to optimise its business operations and foster sustainable growth. The platform will allow the club to centralise and automate its sales and marketing processes, leading to improved customer interactions and higher revenues.
Central sales data administration is one of the main pillars of the Salesforce Sales Cloud implementation. By consolidating information on ticket sales, merchandising and fan engagement, the club can paint a complete picture of its customers and partners, making personalised interactions easier and opening the door to tailor-made offers and promotions to boost fan loyalty and revenues.
“This is the next step of VfL’s digital journey,” says Tim Jost, Director of Marketing & Sales at VfL Bochum and a member of the club’s management team. “And we have an innovative partner right by our side in the shape of adesso. Together we will move forward with digitalisation and process development at the club. adesso SE has a huge amount of expertise and will raise our entire sales process to new heights with the implementation of the Salesforce Sales Cloud.”
“Expanding the partnership with VfL Bochum is something that is near and dear to our hearts, but also marks a continuation of a real success story,” says Oliver Kowalke, Head of the Sports Line of Business at adesso. “We have already laid the groundwork for an effective partnership by successfully implementing the Salesforce Service Cloud. Now we are moving forward with the Salesforce Sales Cloud to level up VfL Bochum’s sponsorship and partner management activities. Aside from creating efficient sales and partner management processes, we also aim to provide the club with real-time reports and dashboards, putting it in a position to make the best possible decisions. This partnership is a prime example of how technology and sport business work hand in hand to achieve financial success.”