Partnership Extended: BVB to Rely on adesso’s AI and IT Expertise Until 2030

adesso and Borussia Dortmund are extending their successful partnership for a further four years until the end of June 2030. The IT service provider is expanding its existing partnership as the Bundesliga football club’s digitalisation partner and will in future act as BVB’s Digital Excellence and AI Performance Partner. The focus going forward will be on further developing BVB’s digital services to the highest standard, as well as advising and supporting the club in the use and further development of artificial intelligence (AI). The shared aim is to position BVB as a leading digital club both on and off the pitch, from which fans, members, partners and staff alike will benefit. To this end, adesso is drawing on the industry expertise of its Sports division, which has already delivered more than 300 projects for clubs, associations and the sports industry. This is complemented by engineering, process and technology expertise from adesso’s other specialist areas, along with responsibility for implementation, to ensure that innovative software solutions and AI are put to productive use in the Bundesliga. Furthermore, adesso remains the club’s Champion Partner and main youth sponsor.

From adesso’s perspective, two aspects in particular will shape the collaboration: providing strategic advice to BVB on the expansion of its digital platforms and introducing further solutions from adesso’s development portfolio. These include, amongst other things, the continued development of the holistic data strategy as well as new AI-powered fan services on bvb.de. Looking ahead, adesso will support BVB in creating innovative health services for the BVB Health World.

Carsten Cramer, Spokesman for the Management Board of Borussia Dortmund, says: “Along with adesso, we have created pioneering digital solutions for BVB over the past few years. From the sporting side of the club right through to the commercial departments, we benefit from adesso’s innovations and technological expertise. We look forward to continuing this successful partnership and shaping BVB’s digital future together.”

“Joint projects, shared responsibility, a shared vision for digital excellence – from the very beginning, our collaboration has been more than just traditional sponsorship. And we will continue this in future with a focus on artificial intelligence,” says Prof. Dr Volker Gruhn, founder and Chairman of the Supervisory Board of adesso SE. “Just as in business, AI will increasingly determine who comes out on top in professional football. And I am convinced that the technology will only create real added value once it has become part of everyday practice. As the future AI Performance Partner, it is our aim to achieve precisely that together with BVB.”