Service as a Strategic Component of the Business Model
The Keenfinity Group operates from 75 locations in more than 40 countries, developing and manufacturing its products whilst operating logistics centres and after-sales services. Since its spin-off from the Bosch Group, the Keenfinity Group has systematically developed its IT landscape and realigned its sales and service processes.
Starting with sales, the platform strategy was expanded during the design phase to holistically map service processes and integrate them more closely. In doing so, the Keenfinity Group aims to consistently develop its business model and expand its product portfolio with scalable, service-based offerings and recurring revenue models.
In collaboration with adesso, Salesforce is being introduced as the central platform for sales (Sales Cloud) and customer service (Service Cloud). This creates a unified data and process foundation, reduces interfaces and enables a holistic view of customers across all touchpoints.
Rapid Decision-Making
After Brief Evaluation Phase In a series of workshops, the Keenfinity Group, adesso and Salesforce jointly developed the target architecture and a viable implementation strategy. In addition to technological expertise, the decisive factors in the decision were rapid delivery capability, a pragmatic approach and an immediately available, specialised team.
“adesso is a strong implementation partner for us in the digital transformation of our audio and video businesses,” says Maurice Wolf, Director of Commercial & Digital Transformation at the Keenfinity Group. “Together, we are building a customer-centric platform based on Salesforce that modernises our sales processes, seamlessly integrates relevant service units and serves as a foundation for further growth. adesso impressed us with its deep industry understanding, clear prioritisation and results-oriented approach.”
