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E.ON chooses Reachbird for influencer marketing campaign

Reachbird has won a two-year tender to help manage E.ON’s influencer marketing activities, with the energy provider highlighting the adesso marketing agency’s expertise in the field and its data-driven approach.

In the campaign, E.ON and Reachbird will be underlining the importance of a reliable energy provider in times of change. To do so, the pair will develop and implement a strategy that is fully embedded in the energy provider’s communications concept and championed by a cohort of online influencers.

Reachbird won E.ON over with its established influencer marketing expertise and its data-driven approach. Through its proprietary influencer marketing platform RTECH, the agency is able to pick out the right social media influencers based on numerous data points. The AI-supported solution also manages campaign delivery from start to finish and allows detailed performance analysis.

“E.ON is paving the way for a green energy future,” says Christina Niedermaier, Vice President Digital Marketing at E.ON. “In Reachbird, we have found the perfect partner to successfully communicate our role through influencer marketing.”

“We are looking forward to two exciting years with E.ON,” says Philipp Martin, CEO of Reachbird. “Our task is to strike the right balance between creativity and data. Quantifiable indicators will ensure that influencer marketing activities help E.ON achieve its overarching goals.”

Philipp Martin, Managing Director of Reachbird, is looking forward to “two exciting years with E.ON”. (Copyright: Reachbird)

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