In the campaign, E.ON and Reachbird will be underlining the importance of a reliable energy provider in times of change. To do so, the pair will develop and implement a strategy that is fully embedded in the energy provider’s communications concept and championed by a cohort of online influencers.
Reachbird won E.ON over with its established influencer marketing expertise and its data-driven approach. Through its proprietary influencer marketing platform RTECH, the agency is able to pick out the right social media influencers based on numerous data points. The AI-supported solution also manages campaign delivery from start to finish and allows detailed performance analysis.
“E.ON is paving the way for a green energy future,” says Christina Niedermaier, Vice President Digital Marketing at E.ON. “In Reachbird, we have found the perfect partner to successfully communicate our role through influencer marketing.”