adesso to manage social media accounts for LOTTO Hamburg

LOTTO Hamburg has relied on adesso’s services for traditional IT projects in the past. Now the two companies are launching their first close collaboration in the field of social media. “We are delighted that we were able to convince an exciting customer like LOTTO Hamburg of our services, which include professional photo and video productions, along with strategy concept creation and creative services for traditional social media content,” says Madelaine de Nève, Social Media Team Lead in the DX division of adesso, describing the contract.

Creative, entertaining, bold: adesso delivers target group-oriented strategy

Through the strategic reorganisation of its social media channels, LOTTO Hamburg aims to position itself as a responsible gaming provider with a strong connection to Hamburg. To address the target group, the existing communication strategy is to be enhanced in terms of both content and visuals. The collaboration will take into account LOTTO Hamburg’s values, as well as the restrictions associated with the lottery industry. “adesso took a creative, entertaining and bold approach to meeting our expectations in the tender,” said Thomas Hinz, Head of Online Marketing and Sales at LOTTO Hamburg. “We are very much looking forward to working on our social media activities together and taking them to a new level.”