The BVB partnership will give adesso, as the main and shirt sponsor, a high degree of visibility at the team’s home and away matches. As the BVB women’s main sponsor, adesso will be prominently featured in the official team photos as well as in the BVB club’s media. Furthermore, an extensive sponsorship package has been put together, giving adesso access to content formats with the new BVB players.
The second part of the partnership calls for mutual support in the transfer of knowledge and on management-related topics from the respective areas of expertise. Last year, adesso was selected as the main sponsor of the BVB youth team and since then has been the club’s chosen IT partner and service provider. The agreement gives players from the BVB women’s team the possibility of participating in internships and/or training courses at adesso. In return, the BVB will offer adesso’s junior staff the opportunity to complete job shadowing programmes in the club’s IT department or in other relevant areas at Borussia Dortmund.