After a year of development work, the new eprimo website has been launched to great fanfare. adesso’s relaunch experts assisted eprimo throughout the redesign project as part of the company’s brand refresh. The IT service provider transformed the previous, predominantly static website without any editorial access or content management into a state-of-the-art, highly functional online portal with the look and feel of one of the driving forces behind Germany’s transition towards sustainable energy. The new website matches up perfectly with eprimo’s promotional campaign and friendly new logo, which is a key element of eprimo’s efforts to bring the energy transition closer to the public through TV and social media advertising with the hashtag #energiewendemachen (getting the energy transition done).
The logo also greets the customer when they access the new website, the entry point into a much improved user experience that offers significant added value. With its fresh, green design, customers can now find out all they need to know about the latest tariffs using the new tariff calculator, estimate their energy requirements and energy costs and even conclude new energy contracts directly.
adesso opted for the Ibexa digital experience platform (DXP) for content management. This tried-and-tested CMS solution has been used in multiple projects in the past and is an ideal allround package that meets high customer standards. The new CMS has also relieved the burden for the eprimo online editorial team, as it provides a direct and convenient solution for managing the website’s editorial content.