Dortmund/Neu-Isenburg | 17. November 2021
Hot on the heels of the successful chatbot launch, IT service provider adesso has successfully realised a second project for Germany’s largest provider of green electricity and gas. With the help of adesso experts, the www.eprimo.de website has undergone a full redesign. The brand-new website offers a range of new functions and an enhanced customer experience and is built on cloud technology. The green energy provider with the slogan “Fürs Klima. Für mich” (for the climate, for me) is a key part of the energy transition in Germany and can now offer some 1.7 million customers a faster and better service online.
After a year of development work, the new eprimo website has been launched to great fanfare. adesso’s relaunch experts assisted eprimo throughout the redesign project as part of the company’s brand refresh. The IT service provider transformed the previous, predominantly static website without any editorial access or content management into a state-of-the-art, highly functional online portal with the look and feel of one of the driving forces behind Germany’s transition towards sustainable energy. The new website matches up perfectly with eprimo’s promotional campaign and friendly new logo, which is a key element of eprimo’s efforts to bring the energy transition closer to the public through TV and social media advertising with the hashtag #energiewendemachen (getting the energy transition done).
The logo also greets the customer when they access the new website, the entry point into a much improved user experience that offers significant added value. With its fresh, green design, customers can now find out all they need to know about the latest tariffs using the new tariff calculator, estimate their energy requirements and energy costs and even conclude new energy contracts directly.
adesso opted for the Ibexa digital experience platform (DXP) for content management. This tried-and-tested CMS solution has been used in multiple projects in the past and is an ideal allround package that meets high customer standards. The new CMS has also relieved the burden for the eprimo online editorial team, as it provides a direct and convenient solution for managing the website’s editorial content.
What’s more, adesso’s digital experience expertise has also enabled eprimo to level up its online customer experience. With features such as price calculators and price comparison tools, the new website will draw in plenty of new customers while offering existing customers a range of handy functions such as the option to change monthly payments, submit meter readings and report changes of address. All this comes at zero cost to the environment, with the green energy provider compensating for the annual carbon emissions of the new website by supporting environmental projects – in line with its philosophy as a green and sustainable business. adesso has also been tasked with cloud-based operation, hosting and continued development of the new website, initially until the end of the year.
The website designed and realised with the help of adesso is the truest reflection of eprimo’s approach yet: using green energy to make the world a better place for everyone. “We take great pride in having realised a software development project of this magnitude on time and at a high standard of quality, despite being forced to work remotely due to the pandemic,” said Michael Rittinghaus, Head of Web Experience Management at adesso. “Our new, state-of-the-art website for eprimo is a testament to the quality of our digital experience portfolio. After the launch of the new chatbot Sophie, we are delighted to get the opportunity to help eprimo provide its customers with an enhanced service experience.”
Video recommendation for the chatbot Sophie: eprimo’s presentation at this year’s adesso digital day is available on Youtube. eprimo: Wie man den deutschen Exzellenzpreis für Kundenservice gewinnt. (how to win the German excellence award for customer service)