adesso employees

The digital transformation of the publishing industry

Consultancy and the best possible solutions

Knowledge-based consultancy and efficient IT solutions for publishing companies

In the face of advancing digital transformation, which is chiefly evident in changes in user behaviour and in declining numbers of publishers, the traditional publishing industry is presented with a huge challenge. In this area, rapid progress must be made regarding the efficient handling of a variety of digital formats, the expansion of the range of digital advertising channels and the reuse of media content.

adesso helps you to successfully overcome these challenges. We provide you with sector-specific solutions and develop processes that are tailored to your requirements for processing speed, quality, innovation and cost. The combination of our methodological proficiency, exceptional specialist knowledge and technical expertise means that we are ideally placed to support you with the optimisation of your core business.

You can benefit from our numerous years of industry experience, our technological proficiency and the synergy between us and our subsidiaries.

Optimisation of your core business

With the increasing marketing of digital content, changing user behaviour and declining sales, business processes in the publishing industry are changing. The potential of your own processes can only be optimally exploited through structured process management.

adesso combines methodical competence in process management with a distinctive technical and publishing know-how. We support your publishing house in optimising your core business and, in doing so, we keep the entire lifecycle of your products in view - the products of today and the products and services of tomorrow. In this way, we support you in the transformation to digital business: with digital products and workflows for digital customers. With our BPM (Business Process Management) solutions for process automation, you are equipped for all the challenges of digitalisation.

Individual requirements engineering

Publishing companies do not generally have the necessary resources to implement IT systems. Nevertheless, a professional approach provides the necessary underpinning for robust software development processes. With such an approach, the requirements must be clearly defined in advance. This is the only way of ensuring that the selected software is the best fit for your company’s goals. adesso offers its assistance as a reliable partner by providing services including consultancy, the definition of a project-based requirements engineering process and the implementation of change management.

Development of a corporate project method

As a rule, publishing companies do not have the necessary resources to provide internal project consultancy services. adesso’s ‘Pragmatic IT Project Management’ process model (PITPM for short) provides you with the perfect foundation for building your company’s own project methodology. PITPM was developed using a Project Management Institute (PMI®) publication entitled ‘A Guide to the Project Management Body Of Knowledge’ (PMBOK® Guide). It was then especially adapted for software development projects. With PITPM, we consider the requirements and processes that are specific to your publishing company.

The predetermined processes, the subdivision into phases and disciplines, and the availability of well-integrated templates serve to increase productivity and improve your project outcomes. The standardisation of the methodology and the resulting increase in transparency makes it quicker for your employees to get started on the project and take on the relevant roles within it.

Custom-tailored software development

Software requirements are extremely varied within the publishing industry. For this reason, our approach to developing software focuses on implementing customised solutions that are perfectly tailored to the needs and requirements of the client.

Our range of software development services includes the integration and customisation of standard products, the integration and migration of existing legacy systems, the implementation of complex portal landscapes and the deployment of web applications that can handle high volumes of traffic and transactions.

Our cross-vendor concept for developing sector-specific, customised software can help your publishing company to successfully venture into the digital era. The leading marketable technologies that adesso uses in its software development include technologies associated with Java, mainframe, enterprise content management and Microsoft.

Implementation of a high-functional content management system

The perfect way for publishing companies to complement their own print portfolio is by having a professional, feature-rich Internet presence and a lasting, functional information processing system. Our products FirstSpirit and Adobe Experience Manager (CQ5), along with additional systems such as OpenText, OpenCMS and TYPO3, allow us to offer you seamless portal integration. adesso also provides assistance with planned re-launch projects – from the design stage right through to the completed web project.

adesso supports you with the digital transformation of your company and helps you to develop your business models.

Additionally, the *in|MOTION Migration Suite can be used to automatically migrate existing content, functions and processes when implementing a new content management system. We can support you by providing industry-specific expertise in the area of enterprise content management technology and we can develop customised solutions that facilitate the introduction and integration of company portals.

Support in the E-commerce process

In the era of digitisation, e-commerce is becoming an important focal point within the publishing industry. In the future, the e-commerce segment will continue to develop and will become even more important. It will also generate higher revenues. In publishing, having a robust and profitable e-commerce solution is essential in order to remain competitive and ensure customer satisfaction.

adesso will guide you along the way – from the initial ideas and the digital strategy, through to design and specification. We offer vendor-neutral advice for selecting the most suitable e-commerce system and we optimise your processes.

Successful projects - satisfied customers

We optimise the core business of publishing houses from project preparation through implementation to commissioning. Our references give you an insight into our daily work - in an advisory capacity or in the form of process analyses. Our satisfied customers include, among others, Fischer and Rowohlt Verlag.

Do you have any questions?

Your contact
Jörn Singer

Would you like to advance the efficient handling of different digital formats, the expansion of your range of digital forms of advertising as well as the multiple use of your media content? Contact us. We support you in this process!

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