Fressnapf opted for an external service provider to implement a new software solution. adesso’s experts were tasked with providing both strategic and operational support for the interaction with the chosen IT partner.
Implementation of a new software solution
Fressnapf Tiernahrungs GmbH
Project
Result
The new software solution was successfully put into operation thanks to the development of concepts and tools for managing the IT service provider.
Advantages for FRESSNAPF
- Improved cross-selling and up-selling through the integration of Payback and Adobe
- More targeted customer approach through more relevant purchase recommendations
- Modern service enhancements for new and existing customers
- Optimised online marketing enabled by the integration of Adobe
Fressnapf Tiernahrungs GmbH has over 1,100 shops and employs over 10,000 people, making it Europe’s largest specialist retailer for pet food and accessories.
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Business Line Lead - Principal Director Guido Ahle dx@adesso.de