Smartphone on a table

Developing a POS app

Initial situation

The bofrost* ice cream and frozen food specialties delivery service concept is characterised by the bundling of various sales steps directly at the point of sale (POS) – at the customer’s front door. In addition to the actual sale, this includes personal consultation, order selection, merchandise management and payment processing. An IT-supported POS solution contributes directly to the core business to guarantee the seamless processing of face-to-face transactions.

Together with bofrost*, adesso has developed a modern, future-proof point-of-sale app.

Project

Windows CE-based handheld devices (‘Terminalino’) were previously used to support the bofrost* sales drivers. However, since these devices couldn’t map out all the relevant processes, many steps still had to be carried out manually by the sales drivers. Along with the software, the hardware was also no longer up to date. Adapting to present demands wasn’t possible. In addition, the software update’s delivery quality and speed no longer met bofrost*’s needs.

The lack of functions and operability was not only at the expense of working speed, but also led to dissatisfaction among sales drivers. Therefore, the Terminalino devices were to be completely replaced by a special Android tablet with a pre-installed POS app and made available to every bofrost* sales driver throughout Germany and in other EU countries, as well.

The development was carried out as part of an agile project with its Scrum framework in a locally distributed, interdisciplinary project team. Following numerous requirements workshops, a new POS back-end system with a connection to existing and future peripheral systems was realised in addition to the design development and production of the native front-end app.

The bofrost* sales drivers are given access to the entire product range as well as extensive customer information. Individual customer advice, which has always been one of the core elements of bofrost* service, is specifically based on order history and product preferences and is enhanced by special discount promotions that can be activated at the point of sale. This makes it even easier for bofrost* sales staff to give their customers suitable recommendations based on their needs and tastes. They can also carry out the ordering process directly and, depending on what the customer wants, choose between various delivery and payment methods in the further ordering process.

Result

A POS solution was developed that bundles every relevant process into one central app on a mobile tablet through close cooperation and open communication within the project team.

The new POS app not only makes the everyday work of the sales drivers noticeably easier; the new app also provides them with a customer overview of their current delivery routes and a 360-degree view with results from customer analyses and forecasts. It offers the possibility to directly enter changes or additions as well as to carry out daily closing duties. The customer experience is also positively influenced, as the targeted support provided by the sales assistants and drivers enables them to offer an even more individualised service during the personal consultation. Through technical modernisation and the provision of modern customer service, bofrost* brings high added value to the customer at the point of sale.


For 55 years, bofrost* has stood for first-class quality, outstanding service and, above all, personal consultation. The family business founded in 1966, with its headquarters in Straelen, Germany on the Lower Rhine River and 248 branches in 12 European countries, is today’s market leader in direct sales of ice cream and frozen food speciality foods in Europe. 4.1 million customers, around 2.3 million of which are in Germany, treasure the uninterrupted frozen food distribution channel and the first-class freshness as well as the guarantee of purity and great taste. Important components of the company’s philosophy are sustainability, the responsible use of natural resources, and social commitment.

bofrost* has been committed to helping children in need since its founding. In recent years, the company has supported various projects for needy children with a total of more than €12 million in Germany alone through the commitment of its customers and employees. Since 2016, bofrost* has been a partner of the ‘Stiftung RTL – Wir helfen Kindern e. V.’ (RTL Foundation – We help kids [registered association]).

You can find more information about bofrost*, its products and services at
www.bofrost.com/en/

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Any questions?

+49 231 7000-7000

No website or brochure can ever trump a face-to-face discussion about the goals and issues that are relevant to you. We look forward to meeting you in person.

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