Talkwalker

Real-time insights. AI-powered. For decisions with foresight.

Success starts with listening – what your customers really say

Talkwalker is one of the world's leading social listening platforms. Using state-of-the-art AI technology, Talkwalker analyses millions of pieces of online content from social networks, news portals, review sites, blogs, forums and more. The platform enables companies to understand public opinion about brands, products, campaigns or trends in real time.

‘Understand what matters. Respond when it matters.’

We get the most out of the data

As a strategic partner, adesso offers its customers a comprehensive, strategic consulting approach to social listening using Talkwalker technology. This enables companies to respond specifically to customer feedback, manage their brand reputation, identify potential crises at an early stage, identify market trends, carry out competitive analyses and gain valuable insights for product development or marketing strategies.

Use cases that work:

  • Campaign analysis: Measure reach, response and impact in real time.
  • Brand monitoring: Keep an eye on your brand image and industry trends.
  • Competitive analysis: Understand what your competitors are doing better (or worse).
  • Crisis management: Respond to shitstorms before they escalate.
  • Evaluate customer feedback: Improve products with unfiltered user feedback.

How your company benefits

Identify crises faster

Respond early to shitstorms or reputation risks.

Understand customers better

Recognise opinions, emotions and needs before your competitors do.

Optimise campaigns

Use precise data for targeted marketing.

Discover new markets

Identify relevant target groups and growth potential.

Improve communication

Develop relevant, customer-oriented content that really resonates.

Your advantages at a glance

Global language coverage

Talkwalker monitors content in 187 languages and 196 countries for comprehensive, international monitoring.

Visual recognition of brands and objects

Talkwalker automatically recognises logos and objects in images and videos using AI-powered image recognition.

Early detection of crises

With intelligent alerts, Talkwalker enables you to respond quickly to reputation risks and crises.

Industry benchmarks and trends

Compare yourself with your industry and discover relevant trends and market changes early on.

Blue Silk™ AI technology

Benefit from highly accurate, semantic analysis thanks to Talkwalker's proprietary Blue Silk™ AI.

Comprehensive 360° monitoring

Monitor over 150 million sources worldwide, including social media platforms such as Facebook, Instagram, TikTok, YouTube, as well as news, forums and blogs.

Target group-specific insights

Filter data specifically by age, gender, interests or profession and make decisions closer to your target group.

Sentiment and mood analysis

Analyse the emotions behind the content and see how your brand, campaigns or sponsorship activities are perceived.

Proactive trend analysis

With predictive analytics, you can identify emerging trends before they become mainstream.

Seamless integration

Talkwalker integrates easily into your existing tools and dashboards for efficient work without media breaks.

Tell us what moves your company!

No matter what stage you are at with your project, we will be happy to advise you and ensure that your project takes off.