The topic of digital commerce undoubtedly does not only concern the retail industry. More and more companies - also from non-retail sectors such as manufacturing industries or utilities - are dealing with the current marketing and sales insights around modern commerce. The motto is the same for all: get closer to your own customers.
Customer data is the comprehensive basis for customer-oriented and thus attractive offers. Whether clothing, consumer goods or new investments - the closer companies are to the ideas of their target groups, the more likely they are to make a purchase. And thus to sales, turnover and profit.