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adesso Digital Commerce Study 2023

Quo Vadis Digital Commerce: What do consumers need and how should companies act now?

What moves customers

... and how to make it even better on the company side

Our latest Digital Commerce Study shows trends, uncovers valuable differences between the perceptions of customers and companies, and offers you concrete recommendations for optimizing the customer experience. In line with our focus on "Digital Commerce," this year for the first time we are concentrating on three central topics:

  • Sustainability
  • Purchase versus service
  • Customer acquisition and retention

Free download

Respondents included over 1000 Consumers

Employees of 500 different retail companies

Of which 49 % are decision makers

The result of the 2023 study is a detailed and exciting comparison between customers on the one hand and companies on the other. There are harmonious overlaps on some points, but there are also divergent views on some topics. In our current digital commerce study, we take a detailed If you are aware of these gaps, you can use them to optimise the customer journey and ultimately create a relevant competitive advantage for your company.

Free download

This is what you can expect - table of contents of our Digital Commerce Study:
  • Foreword
  • Study Design
  • Chapter 1 | Sustainable Shopping
  • Chapter 2 | Purchase versus service
  • Chapter 3 | Customer loyalty and acquisition
  • Conclusion (Management Summary)
  • Socio-demographic data

>> Download now for free

Do you have any questions?

Would you like to learn more about digital commerce, do you have any questions about our services, or would you like to know what options you have to provide your customers with a unique shopping experience? Then get in touch with us.


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