When you visit and use our Facebook page, Facebook collects statistical information using the methods described above (to learn more about how this is done, please visit: https://www.facebook.com/legal/terms/information_about_page_insights_data.
This statistical data divided into different categories can be accessed by us via the so-called ‘In-sights’ function of the Facebook page. The information we receive from Facebook is exclusively data sorted and aggregated according to groups. This means that we are at no time able to identify a specific user who has visited our site. These statistics are generated and provided by Facebook. We do not have any influence on its generation and presentation and at no time do we have knowledge of the concrete data collected.
During a configurable period of time as well as for the categories fans, subscribers, reached per-sons and interacting persons, the following data relevant to our Facebook page will be provided to us by Facebook:
Total number of page views,
‘Like’ counts,
Page activities,
Posting interactions,
Reach,
Video viewings,
Posting reach,
Comments,
Shared content,
Replies,
Proportion of men and women,
Origin broken down by country and city,
Language,
Views and clicks in the shop,
Clicks on route planners,
Clicks on phone numbers,
‘Insights’ also provides information on the Facebook groups associated with our Facebook page.
We use this aggregated information to make our contributions and activities on our Facebook page more attractive to users. For example, we analyse the age and gender distributions to properly address our audience and optimise the scheduling of our contributions based on the preferred visiting times of users. Information on the type of end devices used by visitors helps us to adapt the visual design of our contributions accordingly.
These purposes also constitute our legitimate interest in the corresponding processing. The legal basis for this is Art. 6 (1)(f) GDPR.
As only Facebook has access to and knowledge of any processed personal data in this context, the retention period is based on the general principles explained in the Facebook Privacy Policy (https://www.facebook.com/privacy/explanation).
In order to protect your rights as a data subject, we have entered into an agreement with Facebook that sets out the respective responsibilities of Facebook and us regarding the data processing oper-ations described above. This agreement is publicly available, and you may review it at any time to obtain all information relevant to you. You can find this agreement at: https://www.facebook.com/legal/terms/page_controller_addendum.
You can also find more general information on Facebook Insights at: https://www.facebook.com/legal/terms/information_about_page_insights_data.