Aston Villa is one of the most iconic football clubs in England. To remain competitive both on and off the pitch, the club is embracing digital transformation. adesso supported Aston Villa in developing a comprehensive digital strategy aimed at commercial growth – with a clear focus on fans, efficiency, and scalable IT infrastructure.

Digital transformation strategy
Aston Villa Football Club
The digital future starts now
Holistic digital strategy to support Aston Villa’s growth objectives
Approach
Added value for Aston Villa
- Strategic Clarity: Holistic digital strategy to support growth objectives
- Efficiency Improvement: Reduction of system redundancies and process automation
- Fan-Centric Approach: Development of a 360° view of fans and personalised support
- Scalable Infrastructure: Technological foundation for future digital initiatives
- Stronger Fan Engagement: Increased satisfaction through optimised service and cross-channel support
Founded in 1874, the Premier League club from Birmingham is one of England's oldest and most successful football clubs. With a loyal fan base, legendary home games at Villa Park and a long list of sporting achievements, Aston Villa embodies the perfect mix of history, passion and modern top-class sport.

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