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What Google Core Web Vitals mean for banks

The challenge:

Prominent placement on the first Google result pages is crucial for the success of your website. Only those who have a good organic ranking will be found and be able generate traffic for their website.

Google continuously revises and optimises its search engine algorithm with the aim of offering users the best possible user experience. In doing so, Google can adjust the weighting of individual ranking factors over and over or add completely new ranking factors into the algorithm.

For March 2021 Google has announced a new ranking factor: The Core Web Vitals will be incorporated as part of the page experience in the rankings. Its aim here is to improve the user experience and the quality of experience on websites.

Google search
„Each of the Core Web Vitals represents a distinct facet of the user experience, is measurable in the field, and reflects the real-world experience of a critical user-centric outcome.“ (Google Developers - Mai 2020)

According to Google, the page experience will not only influence Google Search but will also soon affect the company’s own Top Stories features. This is intended to highlight pages with a sufficiently high page experience alongside AMP pages.

Ranking Factors

Offer: use adesso to do an SEO check for your website

If you would like to benefit from the update, you should start optimising your website now. The first thing you’ll need is a comprehensive analysis of your website regarding the new KPIs.

SEO banking Tipps

Seize this opportunity and prepare your website for the new ranking factor now. Optimise the page experience of your website and improve your rankings on Google.

adesso is happy to support you in this. Get a free short check, on us!

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Any questions?

Katrin Diener

+49 152 388 569 50

Digital Experience & Online Marketing

Our Digital Experience business unit offers your company a triad of strategic/professional consulting expertise with industry knowledge, creative agency and technical know-how. When designing digital products, we focus above all on customer experience and customer centricity. The right online marketing concept plays an important role in this. Our online marketing team draws on more than 10 years of experience in online and performance marketing. Get to know us!

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