Prominent placement on the first Google result pages is crucial for the success of your website. Only those who have a good organic ranking will be found and be able generate traffic for their website.
Google continuously revises and optimises its search engine algorithm with the aim of offering users the best possible user experience. In doing so, Google can adjust the weighting of individual ranking factors over and over or add completely new ranking factors into the algorithm.
For March 2021 Google has announced a new ranking factor: The Core Web Vitals will be incorporated as part of the page experience in the rankings. Its aim here is to improve the user experience and the quality of experience on websites.
„Each of the Core Web Vitals represents a distinct facet of the user experience, is measurable in the field, and reflects the real-world experience of a critical user-centric outcome.“
https://web.dev/vitals/ (Google Developers - Mai 2020)
According to Google, the page experience will not only influence Google Search but will also soon affect the company’s own Top Stories features. This is intended to highlight pages with a sufficiently high page experience alongside AMP pages.
If you would like to benefit from the update, you should start optimising your website now. The first thing you’ll need is a comprehensive analysis of your website regarding the new KPIs.
Seize this opportunity and prepare your website for the new ranking factor now. Optimise the page experience of your website and improve your rankings on Google.
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