We counter the risk of losing the customer interface, improving customer loyalty and retention and reducing the willingness to switch with highly personalised communication solutions and consistently digital and platform-based sales models. The personal contact with your customers via the branch business with simultaneously high branch closures requires an improvement of the customer experience along all customer touchpoints.
Digital customer interfaces
From digital interfaces and perfect customer experiences
We improve the customer experience - at all touchpoints
Path to unique, digital customer experiences
With the aim of sustainable customer loyalty, we work with you to focus on holistic customer relationship management. We consider content, interaction and personalisation as central elements in customer communication. The better we focus on the needs of your customers, the more individualised your financial services will be and thus ensure an optimal service experience. We support you and map all requirements for conformity with internal organisational specifications, regulatory requirements and IT systems. Our integrative approach takes into account all relevant framework conditions for your successful customer relationship management.
Digital customer interface
The market for financial services is fragmented. A customer can easily take out different financial products with different financial institutions. There is little added value for customers who bundle their banking transactions with a single institution. The bank is in full competition for the conclusion of each additional product - in a situation where direct contact with customers is increasingly dwindling and it is difficult to build or maintain a customer relationship.
adesso Digital Experience - We create digital experiences that inspire
We primarily support large and medium-sized companies in designing optimal customer experiences. As experts in customer experience (CX), we combine the areas of consulting, IT services and creative agency. This set-up makes us unique in the european market. With the expertise and resources of the entire adesso Group and our successful partner network, we are ideally equipped to support and shape your digital transformation.
The importance of customer experience in the banking sector
As part of the CX study "What bank customers want and what companies offer", the customer experience team at adesso analysed four key topics with a special focus on financial services: "customer experience", "personalised marketing", "online meets offline" and "social commerce". The results of the study have now been summarised in a report (in German). In addition, specific recommendations for action for the banking sector have been made.
Ralf Pispers, Managing Director of adesso experience, explains the key success factors for an optimal customer experience. And why neuromarketing is so effective and can be used so perfectly in the design of customer journeys across all customer contact points.
Insights into our daily work - our reference selection
Our references in the banking sector will give you an impression of our daily work, give you an insight into various projects and underline our technology and consulting competence in the banking sector.
Do you have any questions?
Would you like to learn more about the adesso Financial Platform or also benefit from increased process efficiency? Get in touch with us!
Devision Manager Banking Digital Channels Boris Bohn +49 231 7000-7000