Salesforce Marketing Cloud

The comprehensive solution for intelligent 1:1 customer journeys

Aligning marketing, customer service, commerce and sales

Salesforce is the perfect platform for aligning marketing with customer service, commerce and sales and for designing a unique, cross-channel customer journey.

Salesforce, the leader in its market, offers a holistic marketing suite for marketing teams that want advanced features that are easy to use and grow with the business – the Salesforce Marketing Cloud. From automations and reports to interactivity and artificial intelligence, marketers in medium-sized and large companies have access to tools that allow them to manage large target groups and create highly personalised customer journeys.

Salesforce Marketing Cloud

The Salesforce Marketing Cloud is the world’s leading marketing platform for intelligent customer journeys. The Salesforce Marketing Cloud can be used for everything from traditional e-mail marketing and multi-channel campaigning to hyper-personalised 1:1 communication in real time. Thanks to its open approach, the Salesforce Marketing Cloud can be easily integrated into any existing system and process landscape. With the help of innovative marketing tools – including artificial intelligence – marketing teams can customise touchpoints along their customers’ journey and create relevant customer experiences. This makes the Salesforce Marketing Cloud a central building block of a modern marketing technology stack.

adesso as a partner

Implementing and optimising the Salesforce Marketing Cloud can be a difficult and time-consuming process for internal marketing teams. The experienced Salesforce team at adesso helps you to introduce the Marketing Cloud and successfully integrate it into your marketing processes. In doing so, we use proven methods and adapt them to your needs.

As a long-standing Salesforce Gold Consulting Partner, we provide you with support all the way from the initial requirements assessment to the successful introduction of the Salesforce Marketing Cloud and the onboarding of your team. Our experts not only understand the technical aspects, but also speak the technical language of your marketing and sales team. When necessary, we supplement our Salesforce team with adesso’s best-of-breed team of experts to offer creative services, such as customer experience consultancy or custom development.

B2B marketing with Salesforce Pardot

Pardot is the leading solution for B2B marketing automation and bundles marketing and sales processes on one single platform. The solution is fully integrated with the Salesforce CRM platform and provides B2B marketing teams with numerous features for content marketing, account-based marketing, lead nurturing, lead scoring and much more.

By using templates and intuitive tools, you can easily create personalised e-mails, branded landing pages and interactive forms to capture new leads.

Gated content, webinars and events, multi-level e-mail streams, progressive profiling and lead scoring are all common tactics used in B2B marketing. Pardot provides you with templates, functions and out-of-the-box connectors to support you in implementing these tactics. And with the help of engagement metrics, marketing and sales teams have a constant overview of the quality of a lead and work hand in hand to accelerate the process for closing the deal.

Do you have any questions?

Let’s discuss how we can work together to implement your Salesforce project. I look forward to being able to meet with you.

Head of Line of Business Salesforce Markus Spillner +49 231 7000-7000

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