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adesso supports Bitkom’s Digital Design Manifesto

Bitkom’s Digital Design Manifesto has shaken up the industry: The association’s recently released position paper advocates the new job profile of digital designer as a necessary profession in the age of digitalisation. IT service provider adesso was instrumental in shaping the manifesto and, as a pioneer in the industry, supports the efforts surrounding the establishment of this new profession.

According to the main thesis of the manifesto, complex digitalisation projects require a leading design authority who is able to adopt an overall perspective in the same way an architect does in the construction industry. This role can only be performed by an adequately trained digital designer who has an integrated vision for digital products, processes, services, business models and systems. Currently, German universities hardly offer any comprehensive courses for the acquisition of cross-sectional expertise. The Digital Design Manifesto is therefore an appeal to business, politics and higher education, calling on them to establish digital design as a design profession within the scope of the digitalisation of society.

At the beginning of the new academic year, adesso has made good on its promise and set up a digital designer trainee programme. Dr. Kim Lauenroth, Head of Requirements Engineering and Product Design at adesso, will be the supervisor of the new graduates. As a leading member of the Bitkom digital design working group , Lauenroth also co-authored the manifesto and signed it on behalf of adesso as the first supporter. “Digitalisation is playing an increasingly important role. Today, developing software often also means shaping society and the economy. In the interplay between technical and economic framework conditions and user needs, the digital designer of the future will create concepts for digital solutions with a focus on people,” Lauenroth stated, describing the tenor of the manifesto.

Dr. Kim Lauenroth, adesso, is committed to the establishment of the new profession of "Digital Designer".

The Digital Design Manifesto will be officially handed over to representatives from politics, business and higher education at the Bitkom “IT needs Design” conference on 5 November 2018 in Dortmund. The event is supported by adesso, among others, and marks the continuation of the "Design meets IT" kick-off event from May last year. The conference will take place under the patronage of Prof. Dr. Andreas Pinkwart, Minister of Economic Affairs, Innovation, Digitalisation and Energy for the state of North Rhine-Westphalia Participation in the conference is free of charge following prior registration (by email to:

Anyone wishing to support the manifesto as a signatory can register at the following website:

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