Everybody knows the cough and throat drops with the famous red and white flag. When planning its celebrations to mark the occasion, the established company opted to move with the times and work with experts in the latest digital and online marketing concepts. On behalf of SOLDAN, adesso has created an integrated cross-channel marketing campaign with live events and influencer marketing on the social media channels of the popular lozenge brand. Alongside a strong visual presence on SOLDAN’s own social media channels, chosen influencers will also be used on Instagram to appeal to younger consumers.
adesso was selected to be the digital agency in charge of the design, planning and implementation of the Em-eukal anniversary campaign for 2023, including responsibility for the media budget. In addition to the design for brand and consumer experience, adesso’s concept includes marketing support for two large live music festivals this summer (with Em-eukal stands at Splash! and Melt). A further eight OOH activations with products from a leading dialogue marketing provider will run throughout Germany between now and the end of the year.
The influencer experts at the adesso subsidiary Reachbird have been working with SOLDAN since 2021. To celebrate this milestone year, they will use a mix of long-standing influencers and newly acquired influencers on the Em-eukal campaign. When selecting the influencers with the most appeal to new groups of buyers for Em-eukal, it is crucial that they have a young, loyal and committed community of followers on social media channels. The anniversary campaign was able to reach some 2.4 million people thanks to six influencers, including @junkimart, @leakatharinamaria and @onlylennard.
