The influencer marketing experts at Reachbird, which was formed in 2015, will join the adesso team from July at its Munich office. Reachbird is one of the top ten providers of professional influencer marketing services in the DACH region, delivering a range of agency and software solutions. Reachbird’s innovative cloud- and AI-based platform RTECH is considered one of the leading influencer marketing software solutions in the German-speaking world. RTECH helps companies research influencers and manage and analyse campaigns. The RTECH software forms the link between social media influencers and high-calibre international brands to produce quality advertising partnerships. The company also offers agency and consulting services in its niche market. Reachbird’s most well-known clients include Coca-Cola, Mövenpick, Veltins, Froneri, Simba-Dickie and Develey.
On its RTECH platform, Reachbird currently has contracts with around 37,000 registered influences from all over the world and has access to a pool of some 6 million multipliers. adesso will now be able to leverage this direct contact to countless high-impact influencers on a central campaign management platform and open up the services to its corporate online marketing customers.