
adesso Blog
09.11.2022 By Axel Ziegler
#3 – DAM Maturity Model
Having learned about the importance of digital asset management systems, the tasks they perform and the benefits they bring in the first two blog posts in this series, I would now like to use this third blog post to explain how to assess companies on how efficiently they manage their media.
Read more22.04.2021 By Heike Heger
Four important aspects to help you map the customer journey perfectly: #2 Personalisation
Anyone involved in content marketing should also be concerned with the subject of personalisation. Powerful digital experience platforms (DXP) offer cloud and AI-based personalisation services to deliver the best experience for every customer. I explain in my blog post what you should pay attention to in terms of personalisation and the benefits of using a DXP.
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