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Digital Experience

What lies behind ‘best-of-breed’ is a philosophy that aims to find and integrate the best possible solutions for every area of software application within a company. In my blog post, I’ll explain exactly what this is all about and introduce you to the benefits of the best-of-breed strategy.

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Digital Experience

The latest adesso Customer Experience Study (CX Study) reveals that the topic of professional customer centricity has finally caught on in most companies. But it’s not just about presentation, user guidance or a personalised approach. In my blog post, I’ll show you five tactics for significantly improving the editing process in a digital experience platform.

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Digital Experience

How do I identify my customers’ individual needs? In the age of online shopping, it’s becoming increasingly difficult to communicate with customers in a way that speaks to them and focuses on their personal interests. This blog post discusses why it’s important to create customised content and how unified customer profiles (UCPs) contribute to one-to-one customer communication.

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Digital Experience

Almost every corporate strategy claims that sustainability plays a key role in it. These statements often refer to raw materials, supply chains and production processes. The marketing world, on the other hand, is very fond of talking about sustainability, but usually lacks real concepts it can apply to itself.

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Digital Experience

B2B portals are the ideal place to interact with customers, suppliers and partners. This is because in the current market environment, comprehensive and well-thought-out customer service has long since become a differentiating competitive factor. But what makes a good B2B portal? What should you pay attention to in practice? In this blog post, I will answer these questions and give you some tips.

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Digital Experience

This blog post presents some exciting results of the adesso CX Study 2021 with a focus on the insurance industry and shows how online business works for insured persons.

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Digital Experience

There are some key success factors that companies should consider in the design and implementation of personalisation projects to guarantee that they are both efficient and highly effective. In this blog post, I reveal five of these factors and show you what really matters.

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Digital Experience

Marketing automation is a buzzword. It’s intended to help digitalise various aspects of sales and, at the same time, professionalise marketing content. But what are the triggers for this type of change in thinking? How complex is it to access marketing automation and what benefits can it offer? In this blog post, I provide clarity on the topic and offer a possible starting point.

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Digital Experience

26.10.2021 By Heike Heger

CX study 2021 - Part 4: Social Commerce

Picture Heike Heger

After analysing the study results on the topics of customer experience, personalised marketing and offline meets online in the past weeks, we now turn to the area of social commerce. Some exciting findings have emerged for companies.

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