adesso BLOG
Digital Experience
20.02.2023 By Sebastian Reiser
The buying experience in 2023 – using sales excellence to meet the expectations of B2B buyers
The fact that the digital transformation has found its way into B2B sales is nothing new. There are more and more articles being published about the ‘Amazonisation of B2B’. This goes hand in hand with the need for sales organisations not only to (re)align their own processes to their customers’ needs, but also to always be on the proverbial ball as to how these are developing. This blog post will cover the developments in 2023 and what they will mean for sales and for you as sales (management) staff.
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Digital Experience
25.11.2022 By Axel Ziegler
#4 – Image tagging and image taxonomy
In this blog post, I would like to explore several basic approaches for tagging assets, whether in a digital asset management system (DAM) or in other systems where data and assets are stored.
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Digital Experience
21.11.2022 By Kristof Kreimeyer
Accessibility on the Internet – does it have to be this way? What do you need to consider when it comes to inclusion on the Internet?
We often only notice whether something is accessible or not when we encounter hurdles ourselves. This means that the majority of the population does not even notice that the Internet also has its pitfalls. Making a website accessible not only benefits those in the population with impairments – it can also provide SEO benefits, too. In this blog post, you will find out what accessibility on the Internet means and what legislation has already been passed.
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Digital Experience
18.11.2022 By Thomas Hahn
Field service management (FSM) for product-oriented organisations
Many service organisations use field service management solutions in their after-sales service. In my blog posts, I will explain what the status quo looks like in terms of field service management and exactly where the journey is heading.
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Digital Experience
09.11.2022 By Axel Ziegler
#3 – DAM Maturity Model
Having learned about the importance of digital asset management systems, the tasks they perform and the benefits they bring in the first two blog posts in this series, I would now like to use this third blog post to explain how to assess companies on how efficiently they manage their media.
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Digital Experience
04.10.2022 By Isabelle Meiller
Professional customer acquisition – part 1: effective lead generation through marketing automation
Finding and retaining new customers can be a real challenge for many companies, especially in today’s digital world. The Internet offers near limitless options. Because of this, companies often find it difficult to market their products and services at the right time and place. Acquiring new customers is one of the main goals of every company, because they are needed to ensure the company can continue to grow. This blog post describes how companies can successfully generate leads using marketing automation.
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Digital Experience
30.09.2022 By Heike Heger
Omnichannel commerce versus unified commerce – and the types of commerce in between
There is probably not a marketer out there who has not had to deal with content and commerce – or as it is often referred to, content-driven commerce. Omnichannel commerce is understood to mean being present on every channel – but wait: how is this different to unified commerce? Do you still know what all the different terms mean in the world of digital commerce? I would like to use this blog post to break down the different types of commerce...
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Digital Experience
20.09.2022 By Dominique Kompch and Laura Schöning
Self-service portals for the energy sector
The energy sector is in a constant state of cultural change. The driving force behind this change is the digital transformation of the entire energy market from power generation to billing, which also encompasses the megatrend of e-mobility. In addition, customers now expect a comprehensive customer experience across all touchpoints. Self-service portals are one way to deliver the seamless, end-to-end support they demand.
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Digital Experience
01.09.2022 By Axel Ziegler
#2 – Advantages of a digital asset management system
The first part of my blog explains what a digital asset management system is, what makes it special and what basic tasks it performs. Introducing such a system in a company results in various advantages. I will describe the most important of these benefits in detail in this blog post.
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