adesso Blog

Companies are faced with the challenge of inspiring their customers with customised experiences. In my blog post, I show how a customer journey is at the heart of customer experience management. You will learn how companies can pave the way to long-term customer loyalty with a holistic approach.

Looking back, CMS systems have been on an amazing journey, going from simple text editors to highly customisable platforms that can now be used for a wide range of applications. In my blog post, I will look into the evolution of CMS and explore how a combination of CMS and AI tools can generate added value.

Digital advertising gives companies the opportunity to influence people’s buying behaviour and reach the appropriate target groups in a targeted way. But how can we anticipate users’ buying behaviour and build in the right psychological triggers? I will show you how to take your campaign to the next level using the involvement matrix and different psychological triggers.

Learn how to effectively use paid ads in your Instagram competition campaign to increase your brand exposure. Gain valuable insights into how to use paid ads to reach the right audience, find the best time for your campaign and choose the best prizes.

In a world where your customers are constantly connected and have access to a wealth of information and options, it is more important than ever to choose the right technology platforms to optimise interactions. This blog post will show how insurance providers can increase their efficiency and boost sales by choosing the right platforms.

When it comes to the digitalisation of sales and marketing processes, companies are now looking into the rollout of a marketing automation tool. However, they need to do much more than implement the right tool. The real work of the marketing department is just getting started. In this blog post, I’ll show you how to take the next step in a smart and professional way

Smartphones have been an integral part of our everyday lives for many years now. They are always there when we need them and make day-to-day life easier, whether at work or in our free time. For an app to gain users, it has to be promoted and downloaded. In this blog post, I will be taking a look at an example involving a real customer to show you which channels can be used to market an app and what advantages and disadvantages they each have.

Digitalisation has transformed the insurance industry, and companies need to develop a true omnichannel strategy to remain competitive. And that is what we will discuss today in part two of our five-part series for insurance providers. This blog post will explain the key foundations for success that keep customers happy and insurance providers competitive.

Most companies have incorporated influencers as an integral part of the company’s marketing mix, whether to increase brand awareness, improve interactions with customers or directly promote sales. I will explain why in this blog post.