Customer experiences do not take into account organisational and technical silos within a company. They are based on consistent data that spans all company departments and contact channels.
With its Customer Data Hub (CDH), adesso has created a reference model that lays the foundation for your high-conversion customer journey – step by step. It combines identities and profiles of your customers, their preferences and consents, as well as integrated, harmonised and validated data from all relevant sources. In the next step, the CDH is enriched with scores and next best actions that are then operationalised and activated across channels.