In the course of its digitalisation process, WestLotto (Westdeutsche Lotterie GmbH & Co. OH) needed to adapt its web-based lottery platform. adesso designed a gaming portal for WestLotto that offers lottery customers a fully comprehensive environment for all things related to playing the lottery. The platform was rounded off with various customer services, such as newsletters, prize notifications, information on winning numbers, notifications for special promotions and a history function, all of which were designed and implemented by adesso.

Thanks to the new portal, WestLotto was able to increase its Internet sales tenfold within the first two years and gain over 130,000 new customers. After a short time, the number of registered customers climbed to more than 500,000. More than €3 million are now bet every week on www.westlotto.de, and significantly more is bet at peak times during jackpot phases.