The market for digital experience platforms (DXP) has developed rapidly in recent years. Companies are increasingly recognising the need for a seamless and personalised customer experience across channels. This has greatly increased the demand for DXPs.
However, competition in the DXP market is fierce, with a large number of well-known suppliers fighting for market share. One of them is Crownpeak.
Crownpeak, a successful digital experience management company, faced a number of challenges after changing its name (formerly e-Spirit). The marketing team had limited resources to cover all the core competences and to build up and implement the necessary online marketing and reporting knowledge. This did not provide sufficient evidence of marketing ROI.
Crownpeak also wanted to establish a holistic content strategy with uniform processes and effective marketing management. It had yet to fully exploit the potential for increasing visibility and improving search engine rankings.
adesso developed and implemented the following solution to Crownpeak’s challenges:
adesso provides the Crownpeak marketing team strategic, consultative and operational support in creating holistic social media concepts along the customer journey:
Strategic consulting and operational implementation of performance marketing campaigns with measurable results:
Professional SEO service and consulting on content and technical topics:
Strategic and operational implementation of existing tracking using Google Analytics, Google Tag Manager and Google Data Studio:
By working with adesso, Crownpeak was finally able to define a holistic online marketing strategy, goals and KPIs for the US, UK and DACH markets and implement them with multi-level, multilingual, international campaigns and landing pages:
The acquisition of e-Spirit by US company Crownpeak posed a monumental challenge for adesso, as it suddenly had to work with a new international marketing team under a new management, as well as serve new markets and implement a global orientation after a year of collaboration.
>> We would like to thank the marketing team at Crownpeak for the wonderful opportunity provided by the constant stream of online marketing consulting. Our close collaboration has meant we have always been able to develop and implement customised solutions to achieve our shared digital marketing goals in the best way possible.
Angela Görner, Project Manager, adesso SE
The end-to-end online marketing support provided adesso’s Digital Experience division means Crownpeak can now benefit from the following advantages:
Crownpeak is the manufacturer of the industry-leading digital experience platform FirstSpirit. Crownpeak’s solutions support companies around the world in successfully implementing digital solutions, addressing customers in a more targeted manner, and increasing their market share. FirstSpirit enables the creation, management and publication of content in a wide range of channels, including websites, online shops, intranets and portals, extranets, print publications and mobile devices. Customers benefit from excellent usability and flexible integration with e-commerce systems, portals, backend systems and cloud applications.
There is no website or brochure which can replace a personal meeting to talk about your goals and topics.
We are looking forward to an appointment on site.
Stefanie Grzenia dx@adesso.de
