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Redeveloped lottery ticket system

Thüringer Staatslotterie

Project

Due to the adjustments made to the Eurojackpot gaming formula and the addition of a second drawing day, the Thüringer Staatslotterie (Thuringia State Lottery) had to revise their physical tickets and wanted to improve the usability of the tickets in the process.

adesso worked with these lottery companies to develop a brand new ticket system with the help of design thinking workshops, prototyping, interviews, usability tests and statistical use behaviour evaluations.

Result

The redeveloped lottery ticket system allows Thüringer Staatslotterie to offer the player significantly improved usability, as they are guided and supported in a comprehensible way as they fill out their tickets. This redeveloped system simplifies the process for selecting a product and uses an appealing, modern design to appeal to new customer groups.


The Thüringer Staatslotterie is legally run as a state-sponsored, public-law institution with legal capacity. It is a member of the Deutscher Lotto- und Totoblock (German Lottery and Totalisator Agency Association, DTLB).

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