Focussing on the customer
In order to cater to your customers in a personalised manner over the complete sales and service cycle, you need to be aware of all aspects of your potential customers, identify the specific motives of your customers and prepare your content so that you reach your customers directly.
Use customer experience management (CEM) to achieve lasting customer satisfaction and, at the same time, support (within the scope of legal regulations) your sales processes through targeted marketing campaigns as part of multi-channel management.
With more than 15 years of experience in the pharmaceuticals, medical technology, laboratory and diagnostics areas, adesso will help you to shape your ‘user journey’ and assist you in designing and developing your solutions for customer management. This includes:
Extended relationship management (XRM)
Marketing and e-commerce
Service solutions based on standard software, such as SAP C/4HANA, Microsoft Dynamics CRM & Marketing or SalesForce.
In this way, you can specifically target your customers in the over-the-counter and Rx sectors as well as the medical technology area. To ensure you can maintain the relationships you have with your customers on a long-term basis, either via social media channels, social engagement activities or within your customer portals, we assume responsibility for the development and implementation of your individual relationship marketing strategy.