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Methodology

For many marketers, the implementation of a customer data platform (CDP) is one of the most important projects of the year. But, what’s so special about a CDP? And what benefits does SAP CPD offer? I answer these questions in my blog post.

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Methodology

We like to use apps a lot, and since the beginning of the pandemic we have been using them even more. There is a huge number of apps to choose from. Given this excessive number of apps, how can you make the right people aware of the right app? In my blog post, I provide an overview of app usage and demand and explain how to place the right app in the right place at the right time.

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Methodology

09.11.2021 By Corinna John

Green Cloud Computing

Picture Corinna  John

How many kilometres of travel need to be saved to make a video conference ‘greener’ than a meeting or, in the end, isn't operating remotely generally much more resource-intensive than working traditionally on site? In my blog post, I introduce you to the Green Cloud Computing methodology and use the ‘video conference’ example calculation to answer the question of whether it is more environmentally friendly to attend a meeting on site or remotely from home.

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Methodology

04.11.2021 By Marcus Peters and Maximilian Morlock

Cloud migration – Let’s get specific, please!

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Many companies struggle to develop a true cloud strategy. In addition, it’s often unclear which concrete steps have to be taken to transfer the applications after the decisions to switch to the cloud and which cloud provider to use have been made. In my blog post, I’d like to fill this gap by presenting concrete steps on how to proceed so that decision-makers can get started effectively.

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Methodology

05.10.2021 By Henrik Stapel

How to lead self-organised teams

Picture Henrik Stapel

Self-organisation is a guiding principle of the agile working model. But what does self-organisation mean for leadership work in real terms? And how is it possible to ensure that the strategy is still pursued? In this post, I’ll be providing further information on the self-organisation of agile teams and their leadership from the perspective of management and executive-level staff. Along with that, I will also outline the approach a company needs to take when developing the organisational framework if it wants to become more agile.

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Methodology

Dark patterns are interface designs specifically designed to deceive. They trick users into performing certain actions that they did not intend and that may be contrary to their interests. In this blog post, I demonstrate the power of UX design.

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Methodology

IT and business come together to form a value creation system in which the democratisation of technology is shifting the areas of responsibility and new processes and organisational structures are emerging. At the same time, there is an opportunity for a new culture of cooperation. I explain how this all ties together in my blog post.

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Methodology

25.08.2021 By Kim Lauenroth

Understanding digital as material

Picture Kim Lauenroth

Digitalisation is on everyone’s lips. Everyone is talking about it. My perception, however, is that we usually talk about digitalisation in far too abstract a way and forget what is happening at a more concrete level. The ideas of digital material from the field of digital design offer a nice alternative way to talk about digitalisation.

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Methodology

With its software-as-a-service (SaaS) solution, the SAP Sales Cloud, SAP offers a cloud-based customer relationship management system that is supposed to improve the relationship between a company and its customers. I explain what this is all about in my blog post.

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